Business collaboration increasingly runs on technology. And the businesses developing that technology must increasingly collaborate to thrive.

How we connect and compute

How we connect and compute

More than any other megatrend, technological disruption drives cross-sector collaboration

Industry 4.0. Precision agriculture. Autonomous vehicles. Algorithmic drug discovery. These are just some of the innovations that companies have developed by layering massive computing power and widespread connectivity into their business models to access fresh sources of value. 

What’s striking about these innovations is their combinatorial nature. Businesses are bringing together technologies, from semiconductors to satellites, with concepts from different industries to create seamless customer offerings. In this way, advances in tech not only spur collaboration and invention, they also catalyse the formation of economic domains centred on humanity’s changing needs. And as generative AI makes it ever easier for people to extract useful insights from messy stores of data and bring new ideas to life, the pace of co-creation is bound to pick up.

How we connect and compute
How we connect and compute
In the Connect and Compute domain, businesses converge to meet tech needs.

The diverse organisations operating within the Connect and Compute domain will create greater value through intensive collaboration with companies across domains. We already see this happening. Big tech platform providers are joining with investors, governments, energy companies and construction firms to set up powerful data centres that will extend AI capabilities to all segments of the economy. Semiconductor suppliers are going beyond provisioning chips by partnering with customers in Care, Make and other domains to co-develop software and algorithms for industry-specific purposes.  

The reconfiguration of industries presents the Connect and Compute domain with nearly endless opportunities. They could spark the next wave of growth telcos have been seeking and expand a tech market already projected to grow. However, megatrends will greatly influence how much this domain adds to the global economy.

Dutch companies play a major role

With major players in the technology sector, the Netherlands is an important hub in the Connect and Compute domain. Chips are the new oil of our economy, and companies such as ASML and NXP largely determine the developments in this area. 

These developments have an impact on almost all sectors, including in the Netherlands. Within the Connect and Compute domain, knowledge and expertise can come together to further enable digitalisation and the use of AI in other Dutch sectors. In a cost-effective, energy-friendly, and secure manner. This movement is already visible in various Dutch companies. For example, the port of Rotterdam is establishing its own Private 5G network for its terminal users.

“With the reconfiguration of industries, endless opportunities are emerging for tech companies. Businesses that grasp the full potential of the Connect and Compute domain will have the edge in 2035. Whereby you need to adress regional and local challenges diligently.”

Steven Pattheeuws,Partner and Technology Expert, PwC Netherlands

Capturing the value in the decade ahead 

Businesses that grasp the full potential of the Connect and Compute domain will have the edge in 2035.

The extent of that growth will depend on how megatrends play out.

We explored three potential ways that the most pressing of these trends—climate change and technological disruption—could unfold over the next ten years. Our modelling shows they could push the Connect and Compute domain’s contribution to global GDP as much as 9.5% higher or 0.5% lower than the baseline scenario by 2035. 

Driving Dutch innovation and impact

Sizing the Connect and Compute opportunity

The nature and scale of the new business opportunities that emerge in the Connect and Compute domain will depend on how AI adoption and climate action progress. Your strategy should account for a range of possible outcomes.

Trust-Based Transformation

Global alignment | Responsible Tech | Sustainable Solutions

Standards bodies promote interoperability, encouraging open-source software development and enabling companies to integrate tech solutions from best-of-breed providers. Public investment in climate action stimulates demand for tech solutions, such as virtual experiences good enough to replace some air travel. Responsible, inclusive use of AI spreads its benefits widely and allows for worker retraining efforts which minimise job displacement and power economic growth.

Who succeeds?

A global ecosystem formed by a telecom, an augmented reality (AR) hardware manufacturer and a systems integrator co-develops an immersive virtual collaboration platform that combines ultra-low-latency networks with advanced AR tools, allowing people in different locations to work together as well as if they were in the same room. A cybersecurity firm teams up with international standards bodies to roll out a real-time threat intelligence sharing system, ensuring cross-border trust and secure data sharing.

Tense Transition

Regional alignment | Fragmented Tech | Subscale sustainability

Disparate national laws on data localisation and AI make it difficult for all but the largest tech companies to operate in multiple regions—and even they cannot use the same platforms globally. As smaller tech firms and telecoms focus on individual regions, certain markets reap much greater benefits from AI, widening the digital divide. Mounting geopolitical tension drives governments to work closely with private firms on cybersecurity and data-centre resilience.

Who succeeds?

In agriculture, open-source AI developers, local farming cooperatives, and IOT providers work together on creating precision tools for soil and crop optimisation and distributing them to small-scale farms, helping boost yields and environmental health. A regional telecom operator acquires a local AI solutions provider to deploy next-gen broadband which is built for market-specific purposes such as smart-city management and AI-driven real-time language translation.

Turbulent Times

Atomised interests | Disruptive and divisive tech | Suspended sustainability

Limited regulation enables the biggest tech firms to consolidate market power, leaving smaller players to operate in niches. Connectivity providers monetise bandwidth as regional conditions allow—for example, with priority access in places with weak net-neutrality rules. Data-centre operators corner energy supplies. Misinformation proliferates and cyberattacks overwhelm governments, leading to political dysfunction. Semiconductor shortages hamper regions that lack production capacity.

Who succeeds?

A telecom and a cybersecurity firm partner to provide governments with bandwidth and cyber-defence for critical infrastructure. A small tech firm and a media company launch decentralised news platforms that verify sources in immutable metadata. A tech start-up, a materials science firm and a university develop a neuromorphic computing solution that rivals the compute power and energy efficiency of semiconductors; by using plentiful natural materials, it also eliminates supply chain risks.

Learn more about the three divergent tomorrows

To reinvent for multiple tomorrows, take action today

The process of reinvention needs to start now, with a focus on priorities that respond to the reconfiguration that’s already underway. This means driving hard towards a set of innovation imperatives, securing competitive advantages in areas such as technology and trust, and turning obstacles such as climate threats into enablers of growth.

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How to win in the Connect & compute domain

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Explore all new domains

Select from the nine domains below to learn how they are forming, the size of the opportunity and how to seize the value in motion.

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Steven Pattheeuws

Steven Pattheeuws

Partner Strategy&, PwC Netherlands

Tel: +31 (0)62 279 19 64

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