Commercial Contracting & Digital (Cyber)

Intellectual property (IP) is a vital asset for every business. It forms the backbone of competitive advantage, generates revenue through licensing or sales, and often represents a significant portion of a business value. As globalization intensifies and IP becomes increasingly central, the need for robust protection and effective exploitation  strategies is more urgent than  ever. 

With the right guidance and support, we help you maintain your competitive position, protect essential assets across all regions, and achieve the most favorable commercial terms when leveraging your IP.

We provide comprehensive legal support in:

• aligning the IP ownership model with the business model
• the cross-border migration and exploitation of IP within the group
• the analysis and (re)structuring of ownership and use of IP within the group 

We possess detailed and nuanced knowledge of intellectual property rights and how they function as a critical business asset across various sectors. In close collaboration with our tax specialists around the world, our IP lawyers have extensive expertise in specialized intra-group IP transactions and the complex challenges that accompany them, as well as unparalleled experience in designing, reviewing, and implementing tax-compliant intellectual property models. 

We offer comprehensive legal support for your online sales channels, blending our expertise in commercial contracts, consumer protection and e-commerce, with practical digital law advice. Whether you're launching a web, app, marketplace, or omnichannel offering, we guide you through platform onboarding, vendor logistics, fulfilment arrangements, and payment integrations. We also address advertising mechanics, data privacy, cookies, and tracking. Our team drafts and updates essential agreements, disclosures, and policies, including website and app terms, subscription renewals, and loyalty program terms. We support your cross-border and multi-jurisdictional launches with clear, actionable legal advice. Collaborating with our network in tax, cyber, and technology, we deliver integrated, risk-aware solutions for compliant, scalable e-commerce. 

In today's technology-driven world, cybersecurity, privacy, and data protection form the foundation for trust, growth, and resilience. They are no longer exclusively IT issues, but strategic priorities that affect every role and function within an organization. As the digital landscape becomes more complex, organizations need a legal partner that deeply understands the challenges and opportunities that lie ahead.

Digital resilience offers your organization valuable opportunities to grow, innovate, and strengthen the trust of your customers and partners. With rapid technological developments, increasing cyber threats, and growing expectations from regulators and stakeholders, it is essential to carefully protect your digital assets, such as customer data and operational systems. This applies not only within the walls of your own organization, but throughout the entire supply chain: from suppliers and subcontractors to collaboration partners and customers. At the same time, data forms the cornerstone of successful organizations. Your organization has numerous opportunities to harness the value of data and realize the benefits of data-driven business operations. By seizing these opportunities, you can steer digital transformation more effectively and embrace innovation, while fostering the trust of customers and users and maintaining your competitive position.

We understand the importance of sound data management and the value that data represents as a strategic business asset. By combining legal expertise with knowledge of risk management, security, privacy, and compliance, we take a holistic approach that ensures a successful handling of privacy and data protection throughout the entire data management lifecycle. In doing so, we work in close collaboration with our Advisory and Audit teams, enabling us to offer multidisciplinary solutions that seamlessly connect legal, technical, organizational, and business perspectives. Our multidisciplinary team is equipped to help organizations manage and protect their data effectively, successfully navigate privacy issues, and at the same time increase the value of data as a business driver, so that the security and trust of your customers, users, and employees remain safeguarded.

To unlock the full potential of cybersecurity, data, AI, and privacy, a well-considered strategic approach is indispensable. We stand by your side as an advisor and sparring partner, with in-depth knowledge of technology, data, privacy, and the legal landscape. 

We help multinational groups create, document, and manage intercompany arrangements that are both legally sound and in line with transfer pricing policies. We simplify complex value chains into straightforward, enforceable contracts, support governance and risk management, and make compliance easier across different regions. By working closely with our international tax teams, we provide a combined legal and tax perspective to help you build strong, business-focused transfer pricing frameworks. 

Here's how we can assist you:

• Analyse and advise on your current intra-group arrangements.
• Draft new intra-group agreements to meet your evolving needs.
• Support large-scale transfer pricing and intellectual property restructuring projects.
• Help with ending or transferring intra-group agreements. 

We regularly prepare and review a variety of agreements, including: management services agreements, cost contributions agreements, limited risk distributor agreements, supply agreements, cash pooling agreements, contract manufacturing agreements, profit split agreements, license agreements, agency agreements, and sales and marketing agreements.