The world is continuously changing. Megatrends such as climate change, the potential of technology, demographic developments and economic and political power shifts continue to re-shape our world. Governments, organisations and citizens are struggling with how to respond. We have developed the ADAPT framework to help them with this. ADAPT summarises urgent, global issues to which governments, companies, organisations and individuals must find an answer in the coming years. COVID-19 has accelerated these trends and made them more visible.
The world is complex: it is hard to get a grip on developments and on their consequences. ADAPT offers guidance: it is a framework to understand and analyse the world in order to be able to take the right actions for the future.
Building on ADAPT, PwC's Blair Sheppard analyses the causes and consequences of the current major global problems and provides suggestions for solutions. According to Blair Sheppard, the problems we face are urgent, but the time to solve them is limited, and they require a fresh look at reality. “We cannot use 20th century logic to meet this challenge. That logic has led to steady improvements in living standards across the world, but it has also given rise to the challenges and failed to meet them.”
Blair Sheppard is PwC's global leader in strategy and leadership. He is Emeritus Professor and Dean of the Fuqua School of Business at Duke University in North Carolina.
Blair Sheppard is an advocate of ‘local first’, an economy that, while seeking to connect with the rest of the world, focuses first and foremost on the importance of the immediate environment. He also argues that more than economic indicators, such as the gross national product, are needed to measure success. He believes in a more humane technological development and advocates for new leadership styles.
By bringing together a diversity of people in unexpected ways, we can solve important problems. We call this The New Equation.
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