In today’s economy, customers are increasingly loyal to businesses that consistently offer a great experience. This is more than product, price and service – it is also about convenience and efficiency. The experience economy requires businesses to be aligned with their customer’s expectations and therefore to become customer centric. In this, it is of key importance to anticipate on customer insights and to use technology in the right way. 

How we can help you

We help you create engaging customer experiences and profitable growth. We co-create with our clients to design and implement solutions that work and to maximize engagement. To achieve this, we work with the latest methodologies as well as our facilitation and hard core consulting skills. Our team consists of experienced, hands-on consultants, most of which have learned the trade in the industry, in product-, brand- and trade marketing, customer service and sales roles. 

Our focus

  • Strategy, business model and experience design 
  • Performance improvement in marketing, sales, service and pricing
  • Design and implementation of commercial operating models for the digital age
  • Customer technology enablement


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Contact us

Jennifer Nelen

Jennifer Nelen

Consumer Markets Customer Transformation, Partner, PwC Netherlands

Tel: +31 (0)61 284 15 45

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