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PwC’s 10th annual Global Consumer Insights Survey examined the consumers’ opinions related to topics as diverse as online & mobile shopping, attitudes to brands and sustainability. A key takeaway was the growing importance of what PwC calls ‘return on experience’ or ROX – a smart new way of looking at consumer experience and satisfaction.
This Point of View examines the main points of the global survey and
discusses the implications of ROX with Roel van Neerbos, President of
Consumer Dairy at FrieslandCampina