How magic moments for consumers can start on the farm

PwC’s 10th annual Global Consumer Insights Survey examined the consumers’ opinions related to topics as diverse as online & mobile shopping, attitudes to brands and sustainability. A key takeaway was the growing importance of what PwC calls ‘return on experience’ or ROX – a smart new way of looking at consumer experience and satisfaction.

This Point of View examines the main points of the global survey and
discusses the implications of ROX with Roel van Neerbos, President of
Consumer Dairy at FrieslandCampina

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Milo Hartendorf

Milo Hartendorf

Consumer Markets Industry Leader, PwC Netherlands

Tel: +31 (0)88 792 51 12

Peter Hoijtink

Peter Hoijtink

Consumer Markets Consulting Leader, PwC Netherlands

Tel: +31 (0)88 792 30 90

Bert Graafsma

Bert Graafsma

Director, PwC Netherlands

Tel: +31 (0)88 792 57 39

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