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Sponsoring

Connecting the world to the stories that matter

Just like World Press Photo, we think it important to share the stories that matter with the world and to make them visible for everyone. That is why our office in Amsterdam is temporarily telling the story of hope and love in these difficult times, with our premises adorned by the World Press Photo of 2021.

A beautiful photograph that aptly captures the realities of 2020. In the photograph of the Dane Mads Nissen, we can see the 85-year old Rosa Luzia Lunardi. She is living in a Brazilian nursing home  and had not received any visitors in the last five months due to the corona pandemic. That changed with the help of a simple invention, the hugging curtain. In the picture, Rosa received her first hug from her caretaker. A poignant and impressive image.

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Connecting the world to the stories that matter

World Press Photo of the Year 2021 - The First Embrace - Mads Nissen

World Press Photo Foundation and PwC NL

We have been a proud partner of World Press Photo since 2019. The goal of World Press Photo (WPP) is to connect the world to the stories that matter. This partnership is one of the ways in which we want to show that we too are at the heart of society. That we listen to what is happening around us, so that we can further tailor our service to what society asks of us. So let’s create tomorrow.

Based on this promise, we work with World Press Photo on a number of projects every year involving diversity, verification (authenticity of photographs) and cybersecurity. These are crucial issues in this fast-changing digital world and we offer World Press Photo guidance in addressing them, not only by providing financial support but also, and more importantly, by sharing our expertise.

Would you like to view this year’s winner? 

See the winner for 2021 here.

Examples from this partnership

We asked external experts to use World Press Photo photographs as a basis for discussing one of our themes in our public report. Photographs visualise a story, but the story behind the photograph is often very different to what people imagine. Just a single glance at a photograph is enough to inspire our own thoughts about it.

PwC was asked to help develop a framework, guiding principles and a way of working for the new World Press Photo advisory board. The board is being established in response to society's expectations and the organisation's own wish to become more diverse and inclusive. The framework will help World Press Photo select the right set of candidates for the advisory board. It will also provide public accountability for the board’s composition.

Sport

Why do we sponsor sports activities? 

In the sports world, known talents work continuously to improve their skills. That is also the case at PwC. We offer ambitious individuals plenty of opportunity to grow and develop in a supportive environment. We want athletes to perform to the best of their ability in their discipline.

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Culture

Why do we sponsor cultural activities?

Culture broadens our view of society. PwC shows its engagement in today’s multicultural society by sponsoring various cultural initiatives.

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Corporate Sustainability

Why do we sponsor responsible business conduct initiatives?

PwC’s outlook on societal trends and developments is broad because we ourselves operate right at the heart of society. To us, sponsoring responsible business conduct initiatives means expressing our broad engagement with society. We do this by engaging with the community and by caring for the environment.

We base our support for responsible business conduct initiatives on the corporate sustainability (CS) philosophy. CS is one of PwC’s strategic priorities and woven into the fabric of our entire organisation. It expresses our commitment to sustainable development and our engagement with the society in which we live and work.

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Sponsorship policy

PwC uses its knowledge and expertise to support clients and organisations in a wide range of market sectors. PwC has a number of conditions for concluding a sponsorship relationship.

Requesting sponsorship

We only accept requests for sponsoring if all the conditions are met.

Contact us

David Verweij

Consultant Corporate Sponsorships, PwC Netherlands

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