Sustainability is no longer an ‘added extra’. In a world that increasingly demands sustainability, companies and organisations are placing social impact increasingly higher on the agenda. Not only because this is what their stakeholders expect, but also because they are intrinsically motivated to do so. The challenges are to embed sustainability in their strategy and to discover an effective link between profitability and a positive impact.
Nowadays, ‘doing good' does not have to cost money and making a profit can go hand in hand with corporate social responsibility. Providing a positive framework for the three Ps (people, planet, profit) is no longer a matter of choice. You can perform well in all three areas while meeting the expectations of your stakeholders.
The sustainable development goals (SDGs) of the United Nations provide guidance. By focusing on the SDGs that you can capitalise on best, your organisation can contribute to solving global problems such as poverty, inequality and climate change.
Linking a selection of SDGs to your strategy also offers you benefits. Increasing your positive and reducing your negative impact limits risks, reduces costs, increases trust in your organisation and therefore leads to more growth. Moreover, contributing to the SDGs is a global movement: companies and organisations that link the SDGs to their strategy speak the same language, can make comparisons with one another and can enter into partnerships more easily in order to achieve the goals they have set themselves.
To help people and organisations understand the urgency of the SDGs, we have developed the SDG Experience. This experience highlights emerging technologies and individual actions that can contribute to achieving the SDGs. It increases awareness in an innovative manner and acts as a catalyst for a transformation towards a goal-oriented and value-driven organisation.
PwC Nederland’s purpose is to contribute to a greater level of trust within society and to solve important problems. We do so primarily by developing services that meet the needs of a broad group of stakeholders. This is also in line with the sustainable development goals we have embraced and integrated into our strategy.
Jan Willem Velthuijsen
Chief Economist, PwC Netherlands
Tel: +31 (0)88 792 75 58
Head of Corporate Sustainability, PwC Netherlands
Tel: +31 (0)88 792 54 24
Senior Manager, PwC Netherlands
Tel: +31 (0)88 792 31 99