Embedding sustainability in your strategy

Sustainability is no longer an ‘added extra’. In a world that increasingly demands sustainability, companies and organisations are placing social impact increasingly higher on the agenda. Not only because this is what their stakeholders expect, but also because they are intrinsically motivated to do so. The challenges are to embed sustainability in their strategy and to discover an effective link between profitability and a positive impact.

Embedding sustainability in your strategy

SDGs provide guidance

Nowadays, ‘doing good' does not have to cost money and making a profit can go hand in hand with corporate social responsibility. Providing a positive framework for the three Ps (people, planet, profit) is no longer a matter of choice. You can perform well in all three areas while meeting the expectations of your stakeholders.

The sustainable development goals (SDGs) of the United Nations provide guidance. By focusing on the SDGs that you can capitalise on best, your organisation can contribute to solving global problems such as poverty, inequality and climate change.

New opportunities for growth 

Linking a selection of SDGs to your strategy also offers you benefits. Increasing your positive and reducing your negative impact limits risks, reduces costs, increases trust in your organisation and therefore leads to more growth. Moreover, contributing to the SDGs is a global movement: companies and organisations that link the SDGs to their strategy speak the same language, can make comparisons with one another and can enter into partnerships more easily in order to achieve the goals they have set themselves.

SDG Experience

To help people and organisations understand the urgency of the SDGs, we have developed the SDG Experience. This experience highlights emerging technologies and individual actions that can contribute to achieving the SDGs. It increases awareness in an innovative manner and acts as a catalyst for a transformation towards a goal-oriented and value-driven organisation.

Learn more about the SDG Experience

Energy transition

One of the major challenges in the implementation of the energy transition is the fragmentation of the Dutch climate landscape. Success requires constructive cooperation between citizens, public authorities, businesses and interest groups.

More about energy transition

Circular economy

In a circular world, materials are part of a cycle and energy comes from renewable sources. Circularity therefore requires both a material and energy transition.

More about circular economy


Our mobility is reaching its limits on all fronts. Fortunately, however, there are an enormous number of initiatives to curb the spatial and environmental impact of transport.

More about mobility

Our own sustainable ambition

PwC Nederland’s purpose is to contribute to a greater level of trust within society and to solve important problems. We do so primarily by developing services that meet the needs of a broad group of stakeholders. This is also in line with the sustainable development goals we have embraced and integrated into our strategy.

Read more about our CS policy


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Contact us

Renate de Lange-Snijders

Renate de Lange-Snijders

Partner, PwC Netherlands

Tel: +31 (0)88 792 39 58

Jan Willem Velthuijsen

Jan Willem Velthuijsen

Chief Economist, PwC Netherlands

Tel: +31 (0)88 792 75 58

Wineke Haagsma

Wineke Haagsma

Head of Corporate Sustainability, PwC Netherlands

Tel: +31 (0)88 792 54 24

Linda Midgley

Linda Midgley

Senior Manager, PwC Netherlands

Tel: +31 (0)88 792 31 99

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