CFO, driver of digital transformation
As CFO you influence business decisions by providing information at the right time Technologies such as robotics, data analytics and machine learning make this possible and quickly bring the finance function of the future closer.
Applying directive data means that financial reporting and predicting change increasingly merge into one another. This requires a different set-up and management for the financial department – flexible, agile, and eager to learn. The financial department will also be more focused on connecting the strategic organizational goals. Instead of traditional hierarchies, future organizations will function as a network of powerful, autonomous and strategically aligned teams that jointly implement a particular goal of an organization.
“CFOs who can supply the right information from hour to hour, from minute to minute, are the ones who can really influence the operating result.”
The key to success is often digitisation of financially related processes. Integrating the IT strategy with your business strategy and finance objectives is inextricably linked to this. As technology develops, you will increasingly find yourselve working side by side with robots, artificial intelligence, and smart automation. PwC can advise you on the selection of products and services from Oracle, SAP, Salesforce, Google, Adobe, and assist you with the implementation, and optimization. And PwC also trains your employees so that they have the right skills. This way you can digitally transform your organisation, from strategy up to implementation.
The next step is to build a truly open culture in which the customer's interests are paramount. An effective shift from shareholder value to shared value, where you combine dialogue and data usage to justify your investments and not to point to prejudices and gut feelings. With the book Responsible Business and the accompanying modeling tool The Responsible Business Simulator, PwC provides insight into how the various strategic options - within different scenarios - work out for your ambitions: quantitative and qualitative, financial and non-financial. Sustainable added value for your company and concrete, manageable actions are central here.
Would you like more information about PwC's approach and chance to win one of the five free copies of the book Responsible Business? Leave your contact details here.
“The value of data is created by seeing the cohesion between things that don’t initially seem connected.”
Partner, PwC Netherlands
Tel: +31 (0)88 792 72 42
Jacques de Swart
Partner, PwC Netherlands
Tel: +31 (0)88 792 76 23