World Compliment Day

A day to reflect on what we appreciate about other people and to let them know that

On 1 March, it is World Compliment Day: a day to reflect on what we appreciate about other people and to let them know that. At PwC we highlight this day every year.

Do you see the value of someone else?

Another reason we pay attention to World Compliment Day at PwC is because it's important not only for the recipient, but also for the giver. Giving a sincere compliment can be quite a challenge. If you want to compliment the other person, you have to think about who the other person is and what they have to offer. And if you don't do it often, it can feel quite vulnerable to express yourself openly.

Why is this day so important to us?

Within PwC and with our clients, from our professional standpoint, we often focused on how we can do things better. And that is good, because that way we help each other forward. 

At the same time it is important that we realise who the other is and what we appreciate about the other. The combination of both the focus on results as the focus on relationship is what makes us into a real team, with each other and with our client. Not just on this one day, but throughout the year.

Do you see the value of someone else?

However, no matter how important we think it is, in the day-to-day hustle, showing appreciation often gets pushed back. Precisely because we want to make an impact. In mutual relationships, appreciation strengthens the connections further. This makes us healthier and happier and we are also more resistant to stress. 

That is how we strengthen our mutual relationships and build on trust to create the best solutions, together with each other and with our clients and other stakeholders.

Our purpose

Our purpose has arisen from the expectations our stakeholders have of us in the midst of the big challenges the world is currently facing. We want our service delivery and offerings and other activities contribute to the solution of these important problems and build trust in society. That is our licence to operate and our purpose. 

To live up to our purpose relates not only to ‘what we do’, but also to ‘how we do things’. That is why we have formulated values that are in line with our purpose. If we want to add value to our clients and society at large we need to be perceptible of their needs. This requires an outside-in perspective and looking at problems through different lenses.

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Our purpose

Our Values

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Our Values

Act with integrity

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake

Make a difference

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, our clients and society through our actions
  • Respond with agility to the ever changing environment in which we operate


  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the way that brings out their best

Reimagine the possible

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Have an open mind to the possibilities in every idea

Work together

  • Collaborate and share relationships, ideas and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others

Contact us

Agnes Koops-Aukes

Agnes Koops-Aukes

Voorzitter raad van bestuur, PwC Netherlands

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