Purpose and values

Our purpose

Our purpose has arisen from the expectations our stakeholders have of us in the midst of the big challenges the world is currently facing. We want our service delivery and offerings and other activities contribute to the solution of these important problems and build trust in society. That is our licence to operate and our purpose. 

To live up to our purpose relates not only to ‘what we do’, but also to ‘how we do things’. That is why we have formulated values that are in line with our purpose. If we want to add value to our clients and society at large we need to be perceptible of their needs. This requires an outside-in perspective and looking at problems through different lenses.


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Our Values


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Act with integrity

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake



Make a difference

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, our clients and society through our actions
  • Respond with agility to the ever changing environment in which we operate



  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the way that brings out their best


Reimagine the possible

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Have an open mind to the possibilities in every idea


Work together

  • Collaborate and share relationships, ideas and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others


Contact us

Ad van Gils

Ad van Gils

Voorzitter raad van bestuur, PwC Netherlands

Tel: +31 (0)88 792 39 30

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