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Whereas in the past financial reporting and, increasingly, management reporting were important, CFOs nowadays have to extract as much information as possible from all that vast amount of data which they didn’t realise was meaningful. The great and almost magical promise of new technologies and raw computing power enables them to do things today that seemed impossible even just a few years ago. Enormously powerful analysis tools distil valuable, ready-to-use information from oceans of data, allowing the financial professional to be more forward-looking and specific in guiding management decisions.
In every industry, chief financial officers (CFOs) must contend with a variety of challenges, including sluggish growth, new competitors, an evolving workforce, changing business models, exploding amounts of data, greater regulatory complexity and a persistent need to cut costs. In this environment, it’s no longer enough for CFOs to be the financial stewards in their organisations, ensuring finance reports are accurate and complete. In addition, they now need to harness the data flowing through the organisation to take on a more strategic role, helping fellow business leaders see not only where the organisation stands at any given moment, but also where it can and should be next week, next month and next year.
Organisations have enormous quantities of data, most of it digital. Those who can effectively apply data analytics gain valuable insights into their customers and products, business operations and staff. Big Data is the starting point for a differentiated customer experience, process improvement, and risk modelling.
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