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PwC’s Chief Economist Office, headed by chief economist Barbara Baarsma, researches the impact of major social and economic trends for our clients, stakeholders and society. By publishing our research reports on our website and other channels, we share our knowledge with society and contribute to the public debate. Internally this research contributes to a better knowledge and understanding of the subjects that are high on the agenda of our clients and relations.
Barbara Baarsma is chief economist of PwC Netherlands and in this role, heads PwC's chief economist office. Since 2009, she has been a professor of Applied Economics at the University of Amsterdam. In addition, she holds various other societal positions. She is the chair of the Bank Council of the Dutch Central Bank (DNB) and a member of the Dutch Productivity Council. Before joining PwC, Barbara worked, among others, at Rabobank.
A sustainable and resilient economy is crucial for the prosperity and well-being of the Netherlands. Such an economy requires a good business climate. A climate in which government and business cooperate well and policy is predictable, in which the Netherlands has the best (digital) infrastructure and in which a future-proof tax system is the foundation. PwC wants to contribute to this by building a bridge between government and business. By using research to enrich the social debate on the business climate and by providing solutions for bottlenecks in policy.