Customer focus
- Personalizing the offer can lead to a higher conversion rate. Personalizing the offer is now possible by using technologies such as Artificial Intelligence or Customer Data Platforms.
- Creating a customer journey and really identifying the customer's needs can lead to new insights, business models or revenue models.
- The user experience is a crucial element between attracting or losing a potential or existing customer. Measuring and sharing information internally on the user experience is very important in a digital world.
Product-as-a-service
Business service providers usually work on the basis of an hourly fee, but the customer actually wants a problem to be solved. Why would you not offer solving that problem as a service? Digital technology makes it easier to experiment with new business models such as subscriptions rather than the traditional hourly fee. Alternatively, you can offer ‘dream teams’ that solve the problem within a set time frame.
Innovation and startups
Start-ups develop digital innovations that can be of interest to corporates. How do you actually find the start-up that suits you? Through our collaboration with Startupbootcamp, we can put you in touch with young companies who can help you with parts of your digital transformation.
