Value creation

In today's market, value creation demands a broader and bolder perspective. Whatever your priorities are, finding new ways to create value is essential. It makes you better able to protect what you have, and to achieve growth in the broadest sense of the word.

Grip on new growth opportunities

Whether you’re planning an acquisition, considering a divestment, or looking to improve your organisation's performance, when it comes to value creation, the current times call for a modern approach. You need to think outside the box and understand unexplored opportunities for growth.

By making value creation central to everything you do, you can increase the value of your business and both purchase and sell more effectively. You’ll also be more resilient to volatile market conditions. Organisations that focus on their core business sell anything that no longer fits these activities. This strategy is gaining interest, but requires proper planning and careful preparation.

There's no uniform approach to value creation

We know from experience that there are always ways to improve your company. For example, if you sell part of it, make sure you maximise the value of the entity concerned while at the same time optimising the remainder. If you’re buying a business, go beyond the usual checks and balances and also look at whether the new entity fits in with your current organisation in terms of people, corporate culture, technology, and your current processes.

New approaches to value creation

Our solution-oriented teams explore unexpected angles and work with you to define new approaches to value creation, from making your company more resilient to strengthening your ESG framework. We take a holistic look at all aspects of your organisation, from company-wide transformation initiatives to specific optimisation programmes.

In doing so, we utilise artificial intelligence (AI), machine learning, and advanced data analytics to map out scenarios for your organisation. And we don’t just do so from a single area of expertise but with a team of specialists in operations, deals, strategy, finance, tax, and HR. This allows us to consider all the relevant aspects and to develop a sustainable long-term vision that puts your company in the right position to deliver sustainable results for the future.

What about multiple value creation? It’s important to recognise that there’s no uniform approach to value creation. That makes it all the more important to adopt a broad perspective for identifying and classifying the most relevant opportunities for value creation.

What is your challenge regarding value creation?

We’ve looked closely at the choices organisations make in their pursuit of growth and which strategies lead to success. Of course, each company operates within its own unique set of circumstances, but there are four broad strategies (which are not mutually exclusive) that dominate:

  • Doing more with what you have
  • Investing to grow
  • Divesting and optimising
  • Pivoting

These strategies can be applied at various stages in the value creation process.

The four strategies

Doing more with what you have

It’s very rare that we see true optimisation in large, complex businesses. More value can always be found, whether it’s through more efficient ways of working, maximising the potential for cross selling, or encouraging greater innovation and collaboration.

Read more

Investing to grow

While organic growth can be the right choice for some, for those with a surplus of cash and a healthy balance sheet, acquisition of a promising business is the go-to option for growth.

Read more

Divesting and optimising

Companies that are focusing on their core business, selling off anything that no longer fits with the central strategy. It’s an increasingly popular strategy – but doing it well takes care, planning and preparation.

Read more

Pivoting

In turbulent market conditions, many companies are forced to take a sharp turn and sometimes completely change their business model. but pivoting can be about opportunity and not just survival. A true pivot shifts the business to reflect changing customer needs and in doing so creates access to tangible benefits such as revenue growth, increased profitability and a greater market share.

Read more

Together we can create more value for your organisation

We would like to join with you in exploring new approaches to multiple value creation. We do this by examining your situation from a variety of perspectives with a varied team so as to explore unexpected angles. We refer to this as our ‘community of solvers’. Is this way – together – we can make your business more resilient and strengthen your ESG framework.

Follow us

Contact us

Gert-Jan van der Marel

Gert-Jan van der Marel

Partner, PwC Netherlands

Tel: +31 (0)65 122 48 19

Remco van Daal

Remco van Daal

Partner, PwC Netherlands

Tel: +31 (0)61 001 80 15

Wilmer Kloosterziel

Wilmer Kloosterziel

Partner, PwC Netherlands

Tel: +31 (0)61 386 40 62

Leonie Schreve

Leonie Schreve

Partner, PwC Netherlands

Brenda Mooijekind

Brenda Mooijekind

Partner, PwC Netherlands

Tel: +31 (0)62 239 94 51

Hide