Staying ahead of the game

Outlook Special

Reaching the sports fan in a converging media landscape

Sports have always been popular. The way sport is presented and the way sport is watched is changing. We see that broadcasters, publishers, advertisers, media partners and cable operators are increasingly seeking opportunities in this domain. For example Ziggo and KPN are offering sports contents and YouTube and Twitter are experimenting with the free livestreams of games.

Further insights of this Special are that the younger generations will use digital media to watch sports and the older generations will use the traditional media.