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What's The New Equation?

By bringing together a great diversity of people in unexpected ways, we can contribute to solving important problems in the world

A strategy designed to overcome the challenges of today and tomorrow

Today's world is not so simple anymore and the challenges facing us are complex. Those challenges call for a different way of thinking and doing.

At PwC, we are only happy to contribute to solving important problems. Our global strategy is designed to address and help solve the scope and complexity of the challenges that organisations and society are struggling with. By bringing together a great diversity of people in unexpected combinations, and combining their different perspectives, ingenuity, and passion with the latest technology.

By connecting even more with one another, with our clients, and with our stakeholders, we can together build trust and deliver sustained outcomes for a new tomorrow. It all adds up to The New Equation.

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The New Equation

'To help our clients with today's challenges, we at PwC are constantly looking for new and sustainable solutions. Thereby, it is our people who make the difference. By bringing together a diversity of people in unexpected ways and combining their quality, knowledge and creativity with the latest technology, we are able to create new solutions for a new tomorrow.'

Ad van Gils Chair of the Board of Management PwC Netherlands

Changes that call for sustainable transformation

Our strategy reflects fundamental changes in the operating environment faced by clients and stakeholders, including technological disruption, climate change, fractured geopolitics and the continuing effects of COVID-19. These changes call for rapid choices and sustainable transformation. At the same time, it's important for organisations to build trust at a time when this is becoming ever more difficult to secure.

Read our Annual Report 2020/2021

Trust is something you have to earn

Trust has never been more important. It's the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn't something you can buy off the shelf. It's something you earn through every interaction, every experience, every relationship and every outcome.

The high quality of our work is the foundation of our contribution to public trust. We increase that contribution by providing top-quality audits and advice, the quality of which is understood and perceived not only by our clients but also by their societal stakeholders.


A world built on the foundation of trust and transparency

Delivering sustained outcomes that make a difference

Nothing is simple in our world today. The guiding principles that used to make sense have shifted - and opportunities and challenges can now switch in the blink of an eye. When the rules of the game are no longer obvious, you need to see beyond today to deliver outcomes that continue to create value for you, your people, your stakeholders and the communities where you live and work. This also requires us to zoom out and take a more integrated approach to our clients’ challenges, looking at them from different perspectives.

How we help address the challenges that are important to our clients and the world

Empowered teams combining their skills with technology to solve real, human needs

The one thing that we've learned over the past period is that it's people who continue to make the difference. The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology to deliver faster, more intelligent and better outcomes whilst building trust across the value chain.

People and technology work together for a better world

Discover your new career with PwC

We are building a diverse, ambitious team who strive for imaginative ways of solving our clients' most important challenges. At PwC, you'll get to work with the latest technologies, in an environment that empowers you to think differently. Discover your new career with PwC.

Be a part of The New Equation

Be a part of The New Equation

Contact us

Ad van Gils

Ad van Gils

Voorzitter raad van bestuur, PwC Netherlands

Tel: +31 (0)88 792 39 30

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