Customer Strategy & Business Models
We help our clients design outside-in customer strategies with value propositions that address customers' as well as employees' underlying needs and desired outcomes. We ensure that these are underpinned by Analytics and Experience Design to build differentiated experiences that align with your core brand promise and corporate strategy.
Key questions to consider
- Who are your target customers and what do they value?
- Do your value propositions solve customers’ underlying needs, pain points and desired outcomes, or just communicate the value of your products?
- Are your business functions customer or product-centric and do they allow for a unified view of the customer across your organization?
- Is your organizational strategy focused on customer-centric growth and innovation, or is it product and brand-led?
How we can help you
- Support you to understand who your customers are and how to segment them
- Co-create customer-centered value propositions, product(portfolio)s and services in response to customer and employee needs
- Help grow and evolve your organization
- Build new capabilities to deliver on your customer strategy
- Help you ensure that your strategy is underpinned by customer insights and analytics and is integrated with the end-to-end customer experience
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