We help our clients evaluate the core drivers of customer demand and their relationship to pricing strategy, while also considering cost drivers and enablers. Rooted in deep customer analytics, we ensure that pricing becomes adaptive to your market and the ever changing value perceptions of your customers, while identifying ways to lower costs and increase profitability. We also develop and implement pricing technologies. 

Key questions to consider

  1. Do you have clear pricing strategies for your target markets?
  2. Is your pricing market driven, or based on cost plus analysis?
  3. Do you know what customers are prepared to pay for the value you create?
  4. Is your relative price position consistent with your pricing strategy?
  5. Are tactical pricing decisions driving planned outcomes?

How we can help you

  • Work with you to develop global and local pricing/revenue model strategies
  • Identify and develop appropriate pricing models for your customers including price points, rebates/discounts, and fit for purpose revenue management operations to support
  • Help you transform and implement pricing approaches and technologies, such as dynamic pricing and risk/reward models
  • Help you optimize your customer portfolio profitability

Contact us

Jennifer Nelen

Jennifer Nelen

Partner, PwC Netherlands

Tel: +31 (0)61 284 15 45

 Vincent le Noble

Vincent le Noble

Partner Consumer Markets, PwC Netherlands

Tel: +31 (0)64 132 67 11

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