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We help our clients evaluate the core drivers of customer demand and their relationship to pricing strategy, while also considering cost drivers and enablers. Rooted in deep customer analytics, we ensure that pricing becomes adaptive to your market and the ever changing value perceptions of your customers, while identifying ways to lower costs and increase profitability. We also develop and implement pricing technologies.
Consumer Markets Customer Transformation, Partner, PwC Netherlands
Tel: +31 (0)61 284 15 45