Reinvent your business at the AI Lab

Leveraging AI for Business Growth

In today's rapidly evolving landscape, leveraging AI is a strategic imperative for driving business growth. AI has the potential to transform operations, enhance efficiency, and foster agility. 

PwC’s CEO survey highlights the importance of AI in staying competitive and ensuring organisational viability. By integrating AI with your company's data, intellectual property, and ecosystems, you can accelerate outcomes and navigate through a transformed industry landscape. 

Embracing AI involves reinventing business operations and putting humans at the centre of adoption. Our AI Lab offers a tailored AI Journey to reinvent your business and create value.

70% of CEOs believe that GenAI will significantly change the way their company creates, delivers and captures value.

Source: PwC’s 27th Annual Global CEO Survey

Utilising the newest capabilities of AI while keeping the risks manageable

Contact us and find out how we can help you

What you can expect from us

  • Bringing all aspects of AI to life: At our Experience Center, new emerging technologies can be explored, AI initiatives can thrive, and collaborative solutions can be co-created through the merge of Business, eXperience and Technology 
  • Expert Guidance around AI: Harnessing the collective strengths of our PwC experts, network and technology partners through our AI Community of Solvers, supporting you end-to-end, from AI business strategy to technology implementation. 
  • Real-world impact: Our focus is on delivering outcomes that matter. From driving revenue growth, improving and streamlining operational efficiency, or fostering innovation we're here to help you achieve measurable and impactful results that drive lasting success  
  • User Experience & AI: The User Experience and AI phase of the AI Journey focuses on enhancing the interaction between users and AI-powered systems. This phase aims to create seamless and intuitive experiences that leverage the capabilities of AI to deliver personalized and impactful user experiences. Through a combination of design thinking, user research, and AI technologies, we strive to create user-centric solutions that delight and engage users while driving business value. 
AI Lab

Tackling every step of your AI journey

Responsible AI

Now that capabilities of AI change daily, it is crucial that your organisation use AI in a responsible manner. We call this Responsible AI. Because AI can operate with increasing autonomy, unwanted risks can arise. With Responsible AI you keep those risks manageable. And ensure that you can explain to your clients, supervisory authorities and other stakeholders that your AI application functions in a safe, meticulous and responsible manner.

Read more about responsible AI

Generative AI

Generative AI generates new data based on existing data. With generative AI, you can create sound, text, imagery, videos and virtual worlds. Consider for instance the capabilities of ChatGTP. The power of Generative AI will only continue to expand, which will change business models and whole business sectors. Generative AI provides support for human decision-making processes, can increase productivity and reduce costs. We help you ensure Generative AI contributes to your organisational goals and functions in a way that suits your organisation.

Read more about generative AI

AI Strategy (strategy & business solutions)

AI solutions can increase productivity in your organisation, allowing you to do more work with less capacity. Solutions can also help anticipate issues such as customer behaviour, medical diagnoses and financial planning. AI will more and more be part of the solution. But solving problems is just the beginning. Long-term success requires an AI-aligned strategy. We can help you set it up and implement it.

Read more about AI Strategy

AI Lab being Human-Led and Tech-Powered

Our AI Lab is equipped to help you navigate and drive your transformation. Through our commitment to innovation, we offer a space to explore, interact, and learn about AI and its impact on your business. By understanding yours and the industry’s challenges, opportunities and trends, our Community of Solvers, AI experts and Tech Alliance Partners are here to create responsible and value driven AI opportunities together with you.

Read more about the possibilities of our AI Lab

AI Events

We regularly organize generative AI events, specifically designed for key decision-makers in various sectors. Our events focus on the latest generative AI solutions, emerging challenges, and innovative solutions to give your company a head start.

Read more about AI Events

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It is not a case of "if " AI will impact your business, but how and when. Innovating confidently with (Gen)AI is all about ‘moving fast and slow’ at the same time.
Act now.
Join us at the AI Lab.

A place that forms and adjusts to you 

  • Tailored AI workshops: Customized AI workshops based on your needs, challenges and opportunities, designed to empower your organization with practical AI knowledge and hands-on experience. 
  • Industry specific AI Use cases: Explore different use cases, crafted and tailored to specific sectors, needs and opportunities, enhancing efficiency and competitive edge. 
  • Custom-made AI solutions: Discover, explore and interact with AI implemented solutions designed to address diverse use cases, unique business challenges and drive innovation.

Contact us

Berry Driessen

Berry Driessen

Experience Consulting Lead, PwC Netherlands

Tel: +31 (0)63 987 32 71

Marcel Jakobsen

Marcel Jakobsen

Chief Digital Officer, PwC Netherlands

Tel: +31 (0)61 206 60 16

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