KNVB and PwC
UEFA Women's EURO 2025 kicks off in Switzerland on July 2, and our Oranje Lionesses will be there. With Guess the Stats, we bring their performance to life by sharing impressive statistics that highlight the class and elite level of the Oranje Lionesses.
Women’s football is still too often viewed through a biased lens. But those who take a closer look at the facts will see a sport that is rapidly evolving—with growing audiences, increasing commercial value, and a rising societal impact. It’s a fully-fledged branch of sport that offers opportunities for media, sponsors, fans, and policymakers alike. With our overarching campaign Stats for Equality, PwC presents this fresh, objective perspective using data and statistics from the Oranje Lionesses.
Under the leadership of head coach Andries Jonker, the Dutch internationals—including Sherida Spitse and Daniëlle van de Donk—are aiming for the title. Can they match their 2017 success on home soil and win the European Championship once again?
Watch the video where Daniëlle and Sherida test each other’s knowledge in Guess the Stats—and find out if you know better!
Guess the Stats
We support the realisation of one European Championship para-football
A recent example of our collaboration with the KNVB is our contribution to the 'Dragons Den' pitch session. The session was intended to come up with new and refreshing ideas and all departments of the KNVB were allowed to participate.
Because we believe that good ideas add value to football and the enjoyment that millions experience from it, we made 50,000 euros of hours available from PwC to bring the most impactful, original and innovative idea one step closer to reality. Veronique Roos (board member of PwC), Martin Bond (partner at PwC) were in the jury together with Dave Dekker (commercial director KNVB) and Giel Kirkels (head of research and innovation KNVB). Ultimately, nine departments presented their ideas.
Pitches societal impact KNVB PwC
Photo, from left to right: Giel Kirkels (head of research and innovation KNVB), Veronique Roos (PwC board member), Robin Janssen (pitch winner), Martin Bond (partner at PwC) and Dave Dekker (commercial director KNVB).
The pitch for a European Championship para-football emerged as the winner. Separate European Championships and World Cups are currently being organised for the five different para-football forms. This is inefficient and not powerful. The goal now is to merge these forms into one event. The KNVB team will use the budget made available by PwC to prepare a feasibility report.
PwC strategic knowledge partners of the KNVB
Working together to have a positive impact on society
Working at PwC
We are also eager to introduce future top talents to the KNVB and our valuable knowledge partnership. Watch the video here of one of the visits to the campus by our colleagues with motivated students, where they had the opportunity to learn more about, among other things, the accounting profession, the KNVB, and working at PwC.
PwC Masterclass KNVB
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