Sander van 't Noordende, CEO of Randstad, about retaining (international) talent

'Every employee has his own wishes'

‘Iedere werknemer heeft zijn eigen wensen’
  • Podcast
  • 11 Apr 2024

When attracting talent, organisations increasingly have to take the personal wishes of new employees into account. A good salary and access to good training and education opportunities are no longer enough for today's employees, as Sander van 't Noordende, CEO of talent company Randstad, has learned.

'You should put together a personal package for almost everyone', says Van 't Noordende, in the fifth episode of PwC's video and podcast series 'CEOs on course'. With journalist Paul Laseur, the Randstad CEO drives from the Amsterdam city centre to Randstad's head office in Diemen. Along the way, Van 't Noordende talks about his personal life, his extensive travels, the importance of diversity and inclusion, and retaining talent.

Playback of this video is not currently available

0:06:09

The ABC of talent

'At Randstad, we call this the ABC of talent. The A stands for ambition. We have done some research and fifty percent of employees in the Netherlands are ambitious and are looking for a new job. The other half are satisfied with their current job. Fifty percent also say that work-life balance (B) is more important than a higher salary. And the C stands for connection. As many as seventy percent feel connected to their colleagues and management. In addition, half of employees say they never share anything about themselves at work.' 

According to Van 't Noordende, this shows that there are big differences in what people look for in a job. ‘It is almost a multi-dimensional Sudoku. Employers need to recognise this if they are to retain the talent they need for their transformation.'

The availability of the right talent

The CEO also sees a role for the government in this. ‘For Randstad, it is about the availability of the right talent, and that includes talent from other countries. Especially in the fields of technology and financial services. To remain attractive as a country, we need to provide good education and training. Randstad also contributes to this. The quality of talent in a country is particularly important for economic growth and innovation, among other things, so we support this as much as possible.'

Be alert on the business climate

'As a country, you have to make sure you stay competitive. I’m not saying that the business climate in the Netherlands is bad. We have great companies, good education and a lot of talent. But as a government you cannot take that for granted. You must be alert. Because it's not only companies that have a choice, but talent as well. And if conditions are better in Germany, the best people will go there and we will be faced with a shortage of good workers in the Netherlands.’

Curious to hear the full interview with Sander van 't Noordende?

Follow our video and podcast series ‘CEOs on course’.

Martin Bond

Martin Bond

Assurance Partner en Regioleider Noordwest , PwC Netherlands

Jacobina Brinkman

Jacobina Brinkman

Partner, PwC Netherlands

Follow us