Privacy and the GDPR

Complying with the GDPR / AVG:
Privacy arranged and focus on the customer

The European Commission will start enforcing the General Data Protection Regulation (GDPR), also known as the Algemene Verordening Gegevensbescherming (AVG) in Dutch, starting on 25 May 2018. All organisations in the European Union that process personal data must comply with the GDPR. This requires adjustments to systems and processes. Are you able to implement these adjustments in such a manner that they will reduce the costs of your compliance and increases the customer experience?

Privacy by design

Privacy by Design as a key driver for effective, efficient, and high-quality new business initiatives. In this rapidly changing digital landscape, it is essential to shorten the time to market for your new business initiatives to ensure you keep a competitive advantage. At the same time, it is key to keep and improve the trust relationship with your customers. To do this successfully, a sustainable business strategy that aligns with todays and tomorrow’s challenges and customer expectations is needed. Key to that strategy is embedding cybersecurity and privacy within your organisation to ensure your customer’s personal data is protected. This will create a unique selling point for your new product, service or other business initiative and positively influence your position in the market. Implementing Privacy by Design is the answer to effectively and efficiently benefit from all these advantages.

Download the publication

What does the GDPR mean for your organisation?

Starting on the 25th of May 2018, you must make clear how you process personal data and for what purposes. You must also have a procedure for the deletion of customer data upon request. Privacy must be guaranteed to the best of your ability in all systems. GDPR demands safe, properly communicating IT systems and clear procedures.

This is difficult for a lot of organisations, for example, because they have little insight into the different data systems, enter data manually, and are not in the possession of a structured data reporting system. This makes the GDPR a complex and difficult compliance issue.

Focus on your customer with the GDPR technology package

Complying with the GDPR is more than just compliance: it is an incentive to gain insight into your customers and what data you possess. Our unique GDPR technology package brings all relevant data from your systems together in an integrated platform:

  • Your privacy officer can easily and cost-effectively identify and mitigate privacy risks.
  • Your customers will have insight into their data and can request you to remove them.
  • You will have central, simplified insight into your customer, which serves as an important foundation for improving the customer experience.
  • Your compliance costs will drop because you can find all relevant information at one location.

The GDPR technology package incorporates four areas of expertise: Privacy Governance & Management, Legal, Data Discovery & Analysis and Identity & Access Management.

The PwC approach:

Our multidisciplinary team will work intensively with you on your compliance. Are you curious about your readiness for the changes? Contact us, free of obligation, for more information.

PwC is the only one to offer an integrated solution

  • PwC is the only service provider to offer an integrated solution which combines the areas of expertise of the GDPR: Privacy Governance & Management, Legal, Data Discovery & Analysis and Identity & Access Management.
  • This is based on our experiences at organisations that want to guarantee privacy with technological solutions.
  • We work together with leading technology companies to deliver the best solutions for your organisation and your customers.

Do you want to learn more about the opportunities offered by the GDPR?

PwC assists organisations with the required technical, organisational and legal capabilities. We offer a default approach with proven methods to assess what measures are needed and what benefits this may offer. 

Ask your question here

Contact us

Bram van Tiel

Bram van Tiel

Partner Cybersecurity & Dataprivacy, PwC Netherlands

Tel: +31 (0)62 243 29 62

Follow us