Lead to Cash acceleration for a global mapping and location data player

Client challenge 

The client emphasized a need to improve its sales process as there is no clear view on solutions sold and revenue streams, prohibiting granular reporting. Additionally the Sales organization needed to be standardized and reorganized due to the complex product structure and manual sales processes.

How PwC Helped

By implementing Salesforce CPQ the Agile method has been adopted to Sales quote quicker, better and in a more standardized way.The organization was trained through a Train-the-Trainer approach, including improved policies, processes and procedures to facilitate adoption and correct use of Salesforce CPQ. By defining the governance this enabled the tool to enable the organization.

Impact on client’s business 

The impact on our client has been multidimensional and impacted the whole organization: 

  • Increased ease of doing business by standardizing the customer solutions, formats and processes

  • Improved sales velocity by decreasing the time to complete the sales cycle by e.g. a full and advanced approval workflow

  • Reduced friction between sales and downstream processes by eliminating manual work and automation

  • Significantly improved data quality allowing for reporting on a more granular level.

Contact us

Alexander Staal

Alexander Staal

Partner, PwC Netherlands

Tel: +31 (0)61 029 05 95

Pieter Smit

Pieter Smit

Partner, PwC Netherlands

Tel: +31 (0)63 079 74 57

Sanjay Kadam

Sanjay Kadam

Director, PwC Netherlands

Tel: +31 (0)62 287 08 28

Eveline Roumen

Director Tax, PwC Netherlands

Tel: +31 (0)65 381 92 57

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