COVID-19 is making corporate culture and well-being more important to CEOs

CEOs put focus on the soft side HR strategy

If there is one aspect in which the COVID-19 crisis has had an impact, it is the entire Human Resources spectrum – from adapting offices and other workspaces to social distancing to continuing to involve employees who in many cases are working from home in droves. 

The results of the 24th CEO Survey show how important CEOs consider the softer aspects of their organisation’s HR policy to be. When asked what they would like to change in their HR policies in order to improve their competitive position, improving digital skills and increasing productivity through the use of technology and automation traditionally score high. However, this year respondents consider a focus on corporate culture and behaviour even more important than these two aspects.

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Bastiaan Starink

Bastiaan Starink

Partner, PwC Netherlands

Tel: +31 (0)65 375 58 28