When it comes to digitisation, a lot of businesses often have questions about how, what, and with whom. “That’s logical,” says Hans Bos, Microsoft’s national technology officer for the Netherlands. “Because even though the digital transformation may have profound implications for a business, it’s often not the core of what it deals with.”
Suppose a bank or insurance company sees the benefits of working in the cloud and is considering transferring customer data to Microsoft data centres. Then come the questions. Will the regulator permit it? Will the customer data be secure, and what about privacy? And what does the law say?
“It’s my job to think about those kinds of issues,” says Hans Bos, “to talk to the regulator and to explain what safeguards and controls our online services involve. The aim is for the customer and the regulator to see that there is in fact scope for using cloud services.”
Hans Bos (Microsoft) talks about working in the cloud and collaboration with PwC
‘Organisaties en processen zijn veelal ontstaan in de analoge periode, met alle beperkingen die daarbij horen. Dankzij de digitale transformatie kun je als het ware “blanco” beginnen en vanaf de tekentafel bedenken hoe je de processen – of zelfs je hele organisatie – wilt inrichten. Maar dat vergt een heel andere manier van denken. In de praktijk blijkt ondersteuning dan ook nodig om de stap van analoog naar digital first te maken.’
“There is indeed a sense of urgency. I hardly ever need to explain any more what digital means, or that you need to get going with it. The question isn’t usually why, but rather how, what, and with whom. That organisations need help in making the switch is logical. Because even though the digital transformation may have profound implications for a business, it’s often not the core of what it deals with.”
“Right from its inception, Microsoft has been aware that customers can create the greatest value by combining our products with the expertise of others. PwC offers clients unique knowhow and understanding of industries and markets. From its advisory role, PwC detects whether there threatens to be digital disruption in a sector and whether an organisation has the scope for a digital transformation.”
“Let’s take the example of a financial institution that wants to transfer its data to the cloud. We make sure that our cloud services meet all the technical requirements. But it’s also a question of how you actually use that technology. There are plenty of examples of data leaks where there’s no problem with the technical infrastructure but something still goes wrong due to human action or design flaws in the process. That’s where PwC comes in, for example to help ensure information security at an appropriate level – culture, structure, processes, people, and systems.
“It’s a misconception that compliance and privacy issues arise because of the transition to the cloud. Whether you manage data in your own data centre or in one of ours, you still need to comply with the legislation and regulations.
The difference is that online services and data centres are our core business: they’re designed according to international standards, tested by independent parties, and based on the concept of security first, privacy first, and compliance first. In fact, the switch to the cloud therefore almost always leads to a demonstrable improvement in security.”
“The digital transformation is always about the combination of technology, process, and people. All three need to be right. That’s why Microsoft and PwC are working hard together to enable organisations to experience changes in actual practice.
In the years ahead, we foresee the digital transformation taking place along four main lines: in addition to the digital optimisation of processes and the development of digital products, those lines are ‘empowering employees’ – new ways for employees to share information, make decisions, and participate in processes – and ‘connecting your clients’, i.e. developing mutually valuable propositions together with the customer.”
“I generally advise organisations to check whether digital is represented within the executive board. Is there one of your board members who has the knowledge, insight, and experience to ask the right questions or to identify challenges?”
The collaboration between Microsoft and PwC creates a bridge between the strategic challenges facing the customer and the technological solutions available to help it to confront them. In the Netherlands, but also worldwide, Microsoft and PwC have been working together for a considerable time within a partnership focused on business transformation.
The digital revolution is disrupting industrial sectors, organisations, products, and services. PwC advises and assists organisations within these transformation processes. Key focuses are the digital workplace, cybersecurity, and data analysis. These link up closely with the relevant Microsoft products.
Conversely, Microsoft solutions can be deployed to benefit from strategic digitisation opportunities that PwC consultants identify for their clients.
Ron Martinek
Partner, Microsoft Alliance Lead Netherlands, PwC Netherlands
Tel: +31 (0)62 243 92 72