Masterclass Productivity

In conversation with Barbara Baarsma and sector experts about productivity

In a time when companies and institutions are facing a growing labor shortage, it is becoming increasingly important to accomplish more work with fewer people. Increasing labor productivity is essential to meet this challenge and ensure the continuity and growth of your organisation.

During this inspiring masterclass, Barbara Baarsma and our sector experts will guide you through the macroeconomic developments in productivity, both in the Netherlands and worldwide. Discover how your sector is performing and get practical tools to immediately start increasing productivity in your company or institution.

Commercial Sector

The commercial sector faces complex challenges such as rising costs and labor shortages. At the same time, there is growing pressure to operate more sustainably and better meet customer needs.

Discover the current state of productivity in the commercial sector and get practical tools to immediately start improving productivity in your organization and the commercial sector.

Note: In the section "setting the scene in the sector," we will use a case study from the transport and logistics sector as an example.

Public sector

The public sector faces the challenge of increasing productivity while the demand for personalized services and customization continues to grow. Political decisions often lead to time-consuming processes, especially in the context of labor shortages and complex regulations.

To improve productivity, investments in technology and digital tools are essential. At the same time, it remains crucial to effectively translate public decisions into customization and maintain the human dimension.

Financial sector

The financial sector faces challenges such as complex regulations and market volatility. Strict and constantly changing regulations require significant resources and attention, which can reduce productivity. Additionally, financial institutions must deal with rapidly changing market conditions and economic uncertainties, complicating the planning and execution of productivity strategies.

The need to continuously innovate and integrate new technologies, such as blockchain and artificial intelligence, brings high costs and complexity. The ability to effectively address these challenges is essential for increasing productivity in the financial sector

About this course

This course includes

  • Importance of increasing labor productivity
  • Productivity in the Netherlands vs. the world

  • Impact of increasing labor productivity on the sector

  • Action plan to increase productivity 

  • Addressing sector-specific challenges

After the course

  • do you have an understanding of productivity in the Netherlands compared to the world;
  • do you have knowledge of the different types of productivity;

  • can you take measures to increase the productivity of your company;

  • can you address the challenges your company faces in increasing productivity. 

For whom

This masterclass is aimed at executives, decision-makers, management teams, and management boards responsible for making strategic decisions within their organisation, such as CEOs, CFOs, CHROs, COOs, heads of innovation, and heads of strategy.

The masterclass is of an academic level and suitable for anyone with experience or an affinity for the subject.

Who are the trainers

This masterclass is facilitated by Barbara Baarsma and our sector experts. Barbara Baarsma is Chief Economist at PwC Netherlands and leads the PwC Economic Bureau in this role. Since 2009, she has been a Professor of Applied Economics at the University of Amsterdam.

Our sector experts also bring their own specialist knowledge and practical experience, providing insights not only into economic theories but also into concrete, industry-specific applications. Together, they ensure an interactive and inspiring session where theory and practice seamlessly come together.

Commercial sector
June 30, 2025 | 13:00 - 16:00 | PwC Amsterdam

Public sector
May 27, 2025 | 13:00 - 17:00 | PwC Amsterdam

Financial sector
Coming soon!

The price for the masterclass is € 650, including training materials and catering. The training is exempt from VAT in connection with our registration with the CRKBO.

For PwC Alumni, a discount of 10% applies. When you register as a PwC Alumnus, please mention in the comments field during registration that you would like to avail the PwC Alumni discount.

Possible program

The program for an inhouse training can be tailored to your organisation.

Time Topic
15.00 - 15.15         Opening
15.15 - 16.00  (Macro) economic view of productivity
16.00 - 16.30  Setting the scene in de sector 
16.30 - 16.45 Break
16.45 - 17.15  Measures to increase productivity
17.15 - 17.45  Operational excellence 
17.45 - 18.00 Closing

*this program is subject to change

Participation

The training will take place with a minimum of 12 participants. 

The registration period generally closes two weeks before the training date. Upon receiving your registration, we will send you a confirmation with additional information about the training. The number of seats available per training is limited, so we encourage you to register as soon as possible. If you are unable to attend, you may send a colleague in your place. Please notify us of this change via email at nl_pwc_academy@pwc.com.

Permanent Education

PE-Portfolio accountants (AA and RA)

You can include this training course as a learning activity in your PE portfolio. After the training course, you will receive a certificate of participation (number of hours of training included).

PE points register controllers (RC)

At the end of the training course you will receive a certificate of participation from us with the number of hours of training followed. You can register this yourself on the VRC website.

Inhouse training

Are you interested in this topic and would you like a tailor-made training course for your organisation? We will gladly discuss with you your learning goals, the casuistry and the desired learning results. We will also determine the duration, date and location of the training in consultation with you. On the basis of a preliminary discussion, we will make a tailor-made training proposal for you.
Please contact us for more information.

Contact us

Laura Koning

Learning Consultant, PwC Netherlands

Tel: +31 63 977 34 63

Anouk Bijleveld

Senior Manager, PwC Netherlands

Tel: +31 (0)65 777 94 08

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