The maze of digital advertising

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The presence of affordable internet access across the globe has kick-started the evolution of digital advertising. It has transformed the media & entertainment industry and this new world of digital advertising is turning out to be more complex than expected. What happens if advertisers get lost in the maze?

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Joris Heijltjes
Senior Manager, PwC Netherlands
Tel: +31 (0)88 792 10 73

Ennèl van Eeden
Entertainment & Media Industry Leader Global, PwC Netherlands
Tel: +31 (0)88 792 45 40

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