The maze of digital advertising
Outlook Special
The presence of affordable internet access across the globe has kick-started the evolution of digital advertising. It has transformed the media & entertainment industry and this new world of digital advertising is turning out to be more complex than expected. What happens if advertisers get lost in the maze?
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Ennèl van Eeden
Entertainment & Media Industry Leader Global, PwC Netherlands
Tel: +31 (0)65 392 68 20
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