Staying relevant in a market dominated by digital giants

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Digital giants, such as Google, Apple, Facebook, and Amazon, are pushing the boundaries of digital technology, radically transforming business and everyday life. But they are not just disruptors, since in the wake of these giants both new start-ups and some already established companies manage to thrive. Staying Relevant in the Stampede of the Digital Giants, a special of PwC’s Entertainment and Media Outlook, takes a closer look at the economic factors that led to the fast growth of the digital giants and also shows how other businesses can learn from them and become successful.

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