Behavioural shifts in target audiences
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Outlook Special
As consumer spending on media continues to grow towards 2019, we asked nearly 2000 consumers from five generations to tell us how they see their future media consumption. At the meta level, different generations of consumers envisage different rates of growth, and there are intriguing differences between them that will interest media companies and advertisers.
Rajendra Sitompoel
Ennèl van Eeden
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