Wearables: Driving user outcomes in the Digital Age - the next leap

Wearables: Driving user outcomes in the Digital Age - the next leap

To push for the mass adoption of wearables beyond the historical growth rate of the tablet market – to about 9 million Dutch consumers in the next five to eight years – would involve leaning on some key drivers. In our view, these action points would yield the greatest benefits.

The 5 second rule - Our research has shown that the user centered design on applications for smart watches should cater for user-centric outcomes within 5 seconds, as users are unlikely to hold their wrist up and look at their watch for more than a couple of seconds.

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Ilja Linnemeijer

Technology Industry Leader

Tel: +31 (0)88 792 49 56

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