Alumni Update Be transformative

Introduction

Companies that innovate their business models can achieve a productivity growth of 1.5 to 8.5 percent, according to recent PwC research. With the rise of artificial intelligence and acceleration in digitalization, among other technological advancements, it is crucial for companies to constantly adapt and innovate. That is why this Alumni Update is entirely dedicated to Be transformative.

Technological advancements, climate change, new regulations, and changing consumer preferences force organisations to renew their business models. One of the most well-known examples is how Netflix has reinvented its business model multiple times. But there are also several inspiring examples in the Netherlands. CEOs worldwide realise that their company will no longer be viable in five to ten years if they do not make changes. I see this pressure increasing in practice. Transformation takes time. At the same time, the findings emphasize the urgency of transformation for economic resilience and the need to embrace technology as a key to success.

In this Alumni Update, we share inspiring stories and insights on how technology enables and accelerates transformation. Marc Diepstraten, Chief Technology & Innovation Officer of PwC Netherlands, talks about the impact of digital technology on our organisation and our clients in an interview. "For every professional, technology is an integral part of the learning curve," says Marc. I hope that this Alumni Update inspires you because people make the difference in tech-enabled transformations. As we say at PwC: human-led, tech-powered.

You will also read about the progress of alumnus Ritwik Ghosh, Director Solution Engineering at Oracle. In a conversation with Lars Leemhorst, partner at PwC, Ritwik and Lars share more about their roles and the alliance between Oracle and PwC. In another article, we highlight the PwC AI Lab, where companies like VTTI discover how generative artificial intelligence can improve their business processes. Furthermore, we tell you more about our partnership with the KNVB and you have the chance to win tickets to see the Dutch Lionesses in action.

We hope that this edition of the Alumni Update inspires and motivates you to continue working on human-led, tech-enabled transformations.

Enjoy reading!

Best regards,

Veronique Roos
Member of the Board of Management of PwC Netherlands