Turning disruption into value creation
Reinvention
Megatrends such as climate change and rapidly accelerating technological developments continually challenge companies to reassess the way they operate. However, simply refining or optimising existing business models will often no longer be sufficient. The focus must shift from transformation to reinvention. PwC research demonstrates that organisations are rewarded for this approach. When a company transforms its revenue model, serves customers, or delivers new products or services, the likelihood of achieving productivity growth increases.
Findings from PwC’s 29th Global CEO Survey also show that CEOs are actively engaged in reinvention, for example by leveraging AI. Our survey shows that companies proactively investing in AI and innovation consistently outperform those that choose to wait.
Explore new growth domains and discover which opportunities they offer for your business
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The place for relevant and surprising insights and knowledge on Reinvention
Optimising is not enough, so reinvent
Reinvention helps you to transform the ways your business creates, delivers, and captures value. To address near-term imperatives while gearing up for long-term megatrends.
We collaborate closely with organisational leaders to map out plans that drive towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities help you reinvent your business model, radically transform how you create, deliver, and capture value.
Zeroing in on the right reinvention
Innovative business models are emerging all the time that challenges organisations to reinvent themselves. These six business models are just some of the ways enterprises are reimagining themselves in response to disruption – from changing who they think of as “customers” to shifting their place in the value chain.
Our sector‑specific reinvention specialists help you evaluate and navigate these and other business models to safeguard your company’s future.
Anything as a service (Xaas)
The end-to-end transformation of traditional products and assets to an on-demand subscription or consumption-based service model to change business from “one-and-done” customer interactions to recurring customer relationships.
Connected physical products
Transitioning analog or digital products into connected physical products to enhance customer experiences and gather valuable data for personalised marketing and product development.
Digital products
Software-enabled assets that users can interact and transact with without requiring a physical form, allowing organisations to expand their addressable markets, better customer experiences and gain more customer loyalty.
Ecosystems
Engage in an ecosystem/platform play to unlock new revenue streams, increase valuation, drive increased customer loyalty and increase business agility.
Channel innovation
The creation of new channels to effectively engage new and existing customers to increase control over distribution, reduce costs and provide direct access to customers.
Value chain shifts
Offering wide-ranging products and services for an all-encompassing customer journey, vs. a specific segment of the value chain.
Reinvention Lab: looking ahead together, deciding today
The Reinvention Lab is PwC’s collaborative space where your leadership team works closely with our experts to develop a sharp, validated, and actionable future plan in a short time frame. We combine future‑ready growth scenarios, deep sector expertise, and the latest technologies (such as AI, Cloud, and data) to uncover new value potential, sharpen strategic choices, and translate innovation into practical, well‑substantiated business cases. In a safe and focused setting, we create shared alignment on the most important growth directions and concrete next steps — enabling your organisation to make decisions faster, reduce risk, and purposefully build sustainable, future‑ready growth.
Contact us
Krista Koeleman
Director Experience Center, Reinvention Lab, PwC Netherlands
Tel: +31 (0)68 360 83 93
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