Uncertainty about revenue growth and digital developments
In PwC’s Global Risk Survey 2022 (GRS), more than 3,500 respondents worldwide share their expectations of risk management for the year ahead. The GRS shows that the 86 Dutch respondents are more sceptical about revenue growth than their global counterparts. Furthermore, the Dutch respondents are optimistic about the digitisation of products and services, but are aware of the digital risks that may have a negative impact.
Dutch respondents are most concerned about cyber risks
When asked what risk individual organisations are concerned about, Dutch respondents said they are most concerned about cyber/info management risks (36 percent). Geopolitical risks are next most often mentioned (25 percent). The companies are most concerned about market developments and their business model. Only the Dutch respondents worry about the market risk in something compared to global.
Biggest threat: digital risks
Dutch respondents see digital risks as the greatest threat: 64 percent believe that digital risks can have the greatest impact on revenue. They also frequently see operational and strategic risks, as well as macro risks, as threats. This may be related to the open nature of the Dutch economy. There are fewer concerns about reporting risks. Ten percent of Dutch respondents find risk reporting far less burdensome for revenue, compared with 22 percent worldwide.
Not everyone convinced of revenue growth
Whereas worldwide there is far more optimism about revenue growth, in the Netherlands we are more sceptical. Only half of Dutch respondents anticipate an increase in revenue. Worldwide, 76 percent of respondents think that revenue will grow, which is a difference of more than a quarter. In the Netherlands, 21 percent even expect a decline in revenue. Fifteen percent worldwide share that opinion. The expectations of the Dutch respondents are more strongly characterised by uncertainty. Twelve percent, for example, do not know whether revenue will increase or decrease. The mood among Dutch respondents expecting a decline in revenue seems to be influenced by challenges in the value chain, the war in Ukraine and the impact of COVID-19.
Innovate to achieve revenue growth
Dutch respondents assume that new products, services, digitisation of products and services and expansion into new customer segments are the biggest drivers of revenue growth. These three pillars are referred to worldwide. Among the top three, Dutch respondents see different drivers than the rest of the world, e.g. that new strategic partnerships or entering into a new sector offer a small opportunity for revenue growth.
Disruptive technologies with the greatest impact
Whereas respondents worldwide regard cryptocurrency as the most disruptive technology with the greatest impact on organisations in the next three years, Dutch respondents are surprisingly less fearful about it: 21 percent take the risk of cryptocurrency into account compared with 41 percent worldwide.
Some 30 percent of respondents (in the Netherlands, but also worldwide) indicate that autonomous response systems could pose a risk for the future. Examples include systems that work with artificial intelligence and recognise and report risks based on developments. Most Dutch respondents do not fear new technologies at all. Some 34 percent see no risk in the next three years.
Optimizing risk management benefits
The top 10 percent frontrunners of global respondents expect strong revenue growth and better results. For example, risk management front runners are almost twice as likely to see revenue growth of 11 percent or more in the coming year. Because of that they know how to optimally realize the benefits of strategic risk management. Click here for more information about the Global Risk Survey 2022.
Follow us
Contact us
