We're excited to be part of this event with our own booth (no. 9.200) on the show floor. Here, we’ll engage with industry leaders to explore how organisations can translate SAP innovations and AI into measurable business impact, from strategic decisions to scalable execution.
What to expect?
SAP Sapphire 2026 will focus on data and AI as a catalyst for transformation. We will be there to demonstrate how organisations are already realising value with SAP and share the choices that are crucial for success.
- Insights into SAP’s strategic direction and the role of AI.
- Real-world examples and live demos.
- In-depth discussions with our experts on priorities, governance, and scalability.
Visit our booth
Our booth (no. 9.200) is the starting point for focused, strategic conversations on transformation, value creation, and the use of AI within your SAP landscape. Here, you can:
- Explore Joule’s specialized AI agents and role‑based assistants, and explore potential use cases.
- Witness live demos and see how PwC clients achieve tangible results with SAP.
- Connect with SAP leaders, PwC experts, partners, and peers to shape and accelerate your AI strategy.
Practical information
Date
Tuesday 19 May to Thursday 21 May 2026
Location
IFEMA Madrid (North Entrance), Av. del Partenón 5, Barajas, Madrid
Programme overview
SAP Sapphire 2026 revolves around one central question: How do you translate SAP and AI innovation into tangible business value?
The programme combines strategic keynotes, customer stories, and innovation sessions, with opportunities for executive networking and in-depth discussions with partners like us.
The complete and up-to-date programme is available on the official SAP Sapphire website.
Connect with us at SAP Sapphire
Use the form below to express your interest and indicate which themes are relevant to you. Based on this, we’ll reach out to explore how we can support you during SAP Sapphire, perhaps with a personal conversation at our booth.
Participation in SAP Sapphire requires a valid ticket, available through the official SAP Sapphire website.
