The changing role of the CFO
The CFOs new strategic lens
The world of electricity is changing fast. It’s a transformation that is exercising a great deal of thought and action in the boardrooms of power utility companies whose traditional business models are under threat. Technological innovation is creating new choices for customers and new opportunities for a wider range of vindustry entrants. The combination of the ‘push’ of technology, the ‘pull’ of the vcustomer and the threat that comes from new competitors poses questions that go to the heart of company strategies and the role of the CFO.
The chief financial officer (CFO) role is changing. It’s becoming more strategically-focused, more value-focused and more future-focused. But the role of the power utilities sector CFO is changing faster than most. The ambit of the power sector CFO is not only being reshaped by the overall transformation that is taking place in the CFO role but also by energy transformation, which is shifting the technological, market and customercontext for companies in the sector.
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Global Leader, P&U and EU&R, Partner, PwC Netherlands
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