Staying ahead of the game

Outlook Special

Reaching the sports fan in a converging media landscape

Sports have always been popular. The way sport is presented and the way sport is watched is changing. We see that broadcasters, publishers, advertisers, media partners and cable operators are increasingly seeking opportunities in this domain. For example Ziggo and KPN are offering sports contents and YouTube and Twitter are experimenting with the free livestreams of games.

Further insights of this Special are that the younger generations will use digital media to watch sports and the older generations will use the traditional media. 

Please read our Special for more information about this converging medialandscape. 

Contact us

Casper Scheffer
Partner, PwC Netherlands
Tel: +31 (0)88 792 65 20

Ennèl van Eeden
Entertainment & Media Industry Leader Global, PwC Netherlands
Tel: +31 (0)88 792 45 40

Mark Kuijper
Technology, Media and Telecom Industry Leader, PwC Netherlands
Tel: +31 (0)88 792 54 38

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