Staying ahead of the game

Outlook Special

Reaching the sports fan in a converging media landscape

Sports have always been popular. The way sport is presented and the way sport is watched is changing. We see that broadcasters, publishers, advertisers, media partners and cable operators are increasingly seeking opportunities in this domain. For example Ziggo and KPN are offering sports contents and YouTube and Twitter are experimenting with the free livestreams of games.

Further insights of this Special are that the younger generations will use digital media to watch sports and the older generations will use the traditional media. 

Please read our Special for more information about this converging medialandscape. 

Reaching the sports fan in a converging media landscape

Contact us

Casper Scheffer
Entertainment & Media Specialist
Tel: +31 (0)88 792 65 20
Email

Ennèl van Eeden
Entertainment & Media Industry Leader in the Netherlands
Tel: +31 (0)88 792 45 40
Email

Mark Kuijper
Technology, Media and Telecom Industry Leader
Tel: +31 (0)88 792 54 38
Email

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