Start, scale and lead with trust

AI journey

Responsible AI

Start and scale a responsible AI journey

AI can transform how you decide, operate, and perform. Unlocking it's potential requires a balanced and responsible approach that combines innovation with ethics and risk management to build future-ready teams.

Taking good care of your AI applications

Ready to accelerate your responsible AI journey?

Let's connect and explore your AI possibilities together.

AI strategy

Many organisations are experimenting with AI. Few unlock its full potential. The challenge is not technology, it is strategy. Without clear direction and solid foundations, AI initiatives stall before they scale. 

We help you build mature AI foundations with the safeguards to accelerate delivery through trust. Our approach creates confidence, enabling decisive action and rapid innovation, thereby facilitating the transition of AI initiatives from experimentation to enterprise-scale success.

Read our client cases

AI strategy

AI operating model

As your AI capabilities grow, we help you design operating models. We provide governance frameworks, talent strategies, and compliant, reusable components to speed up delivery and minimise risk. From building your first AI centre of excellence to deploying 24/7 autonomous systems, our proven frameworks and technology integration drive measurable business impact. 

How we help you build and scale your AI operating model:

Advise and support on governance forums and decision rights to ensure consistent prioritisation, execution, and monetisation of AI initiatives.

Help building a clear structure in which your data and AI teams reside, and structure the distribution of AI tasks between your business, data and IT teams.

Support the implementation of delivery processes for AI and data use cases to ensure clarity in ownership, prioritisation, and execution.

Provide templates and tools to standardise data and AI roles, building relevant skills, focus your recruitment efforts and enable capability building.

Share our best practices and solutions for template-based use cases and component libraries to accelerate delivery and ensure compliance across AI deployments.

AI operating model

AI technical foundation

AI technical foundation  

Building the technical foundation to scale AI responsibly

Scaling AI across your organisation starts with a solid technical foundation. First, select the right infrastructure environment—public cloud, private cloud, or proprietary solutions. That choice impacts everything from scalability and performance to data privacy and regulatory compliance. Next, build robust AI and data platforms on top of your chosen infrastructure. Platforms that also support governance over impact, cost, and compliance. Finally, security: design access and identity controls not only for the people interacting with AI, but also for the AI systems themselves—ensuring they access only the data and systems they’re authorised to use. That creates a solid foundation that allows you to scale AI responsibly.

How we can help

Guidance on selecting and tailoring your public or private cloud environment to meet your business and compliance needs.

Implementation of scalable AI and data platforms that enable compliant, cost-effective deployment of AI across your organization.

Design and execution of security measures to protect your AI and data environments, including access controls and identity management.

PwC can help both with the technical migration of data, information and AI products to the target environment and support the rollout of the new platform through workshops and training.


Responsible AI 

Embedding it in everything we do 

Responsible AI is a set of practices to help your organisation harness AI’s potential while managing risks. This approach ensures AI systems operate lawful, ethical, and robust throughout their lifecycle. Our governance framework provides the strategy, principles, policies, and controls needed to integrate Responsible AI at every level, supporting risk management and alignment with organisational values and objectives. 
 
More on responsible AI

Read our client cases

Responsible AI

Real stories. Real results.

All AI case studies

AI content hub

The place for relevant and surprising insights and knowledge on AI, Cloud and Digital

How we help you turn AI into real impact

Start and scale your AI journey responsibly

Lay the foundation for sustainable impact.

Together, we take a structured, responsible approach that balances breakthrough innovation with ethics and risk management. We define your AI ambition and strategy, embed AI into your organisation's DNA, build your tech foundation and establish responsible governance. Whether you're taking first steps or ready to scale, we meet you where you are.

Unlock your AI opportunities

Embed AI in daily work

Enhance your workplace productivity, securely and at scale.

True AI value emerges when it seamlessly integrates into everyday operations, transforming how teams work and delivering measurable returns. Whether it’s enhancement of your CRM, ERP systems, Copilots, smart assistants, or embedded intelligence, we help you move from experimentation to measurable business outcomes. 

Empower your teams

Transform your business with AI

Reimagine your business processes, with AI at the core

AI is transforming core processes across industries, yet many struggle to move beyond pilots. We leverage our specialised knowledge across asset-heavy industries, public sector, healthcare, engineering and  construction, and key functions like finance, procurement, IT, and human resources to reimagine your critical processes. Together we create and orchestrate end-to-end solutions for your biggest challenges, from start to finish.

Transform with AI

Build a next-gen data platform and steering model

Modernise your data stack that powers AI at scale

Future-proof your data and decisions with a modern foundation built for AI. We help you modernise your data stack for GenAI, ensuring your platform is cloud-native, AI-ready, and governance-enabled to meet regulatory requirements and enable scaling.

Contact us

Edwin van Bommel

Edwin van Bommel

Partner, PwC Netherlands

Tel: +31 (0)65 116 64 16

Mona de Boer

Mona de Boer

Partner, Data & Artificial Intelligence, PwC Netherlands

Tel: +31 (0)61 088 18 59

Follow us