Responsible AI

Responsible AI

Taking good care of your AI applications

Responsible use of AI is essential for organizations that want to benefit from the advantages of generative AI. CEOs worldwide see that investments in AI lead to higher profits and more efficient work processes, but they also recognize the challenges, such as strict regulations and the need for proper integration with existing systems and data platforms. The integration of AI has become necessary for organisations to maintain their competitive positions and the possibilities of AI are growing daily as systems become more autonomous and operate in an increasingly intelligent way. Therefore, it is crucial that AI is used in a safe and accountable manner. This is what we call ‘Responsible AI’.

Taking good care of your AI applications

CEO's becoming more confident about using GenAI

Read more about the PwC's 28th CEO Survey here

How we help you turn AI into real impact

Start and scale your AI journey responsibly

Lay the foundation for sustainable impact.

Together, we take a structured, responsible approach that balances breakthrough innovation with ethics and risk management. We define your AI ambition and strategy, embed AI into your organisation's DNA, build your tech foundation and establish responsible governance. Whether you're taking first steps or ready to scale, we meet you where you are.

 

Unlock your AI opportunities

Embed AI in daily work

Enhance your workplace productivity, securely and at scale.

True AI value emerges when it seamlessly integrates into everyday operations, transforming how teams work and delivering measurable returns. Whether it’s enhancement of your CRM, ERP systems, Copilots, smart assistants, or embedded intelligence, we help you move from experimentation to measurable business outcomes. 

Empower your teams

Transform your business with AI

Reimagine your business processes, with AI at the core

AI is transforming core processes across industries, yet many struggle to move beyond pilots. We leverage our specialised knowledge across asset-heavy industries, public sector, healthcare, engineering and  construction, and key functions like finance, procurement, IT, and human resources to reimagine your critical processes. Together we create and orchestrate end-to-end solutions for your biggest challenges, from start to finish.

Transform with AI

Create your next-gen data platform and steering model

Modernise your data stack that powers AI at scale

Future-proof your data and decisions with a modern foundation built for AI. We help you modernise your data stack for GenAI, ensuring your platform is cloud-native, AI-ready, and governance-enabled to meet regulatory requirements and enable scaling.

Responsible AI = a more sustainable strategy

It’s not just the fact that legislation and regulations are constantly changing which makes Responsible AI important – there is also a growing demand for labour-saving technology. AI can help your company work in a more sustainable way. At the same time, Al comes with risks as applications operate with less and less human supervision. ‘Responsible AI’ is all about creating trust. Your clients are used to some services being provided by people so it’s essential you explain to them how the results of algorithms are set and that this is done in a secure way.

Make your AI challenges transparent with RAISE

PwC has developed our Responsible AI Simulation Experience (RAISE) to support the optimal integration of ‘Responsible AI’ within your organisation. RAISE provides insight into which challenges your organisation faces in the field of AI. Together with our AI experts, you will go over the short term challenges to ensure you are better prepared and able to tackle complex issues over time. This will help you become future-proof and teach your teams new knowledge and methods.

PwC Toolkit for security and ethics 

As a company you have to comply with changing legislation and regulations, including the new EU AI Act. This makes it vital to integrate your AI solutions in a secure and accountable way. This can be achieved with our Responsible AI Toolkit, a series of customised frameworks, tools and processes that mainly focus on the security and ethics of your AI systems.

PwC will discuss these issues with you and analyse where your organisation stands with regard to its wishes, expectations and governance. This will provide you with the insight you need to answer questions from stakeholders regarding the use of AI. Our knowledge can also support you with aligning your AI applications with the latest legislation and regulations, allowing you to look to the future with confidence.

Responsible AI Toolkit
Responsible AI Toolkit
Responsible AI Toolkit

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Contact us

Edwin van Bommel

Edwin van Bommel

Partner, PwC Netherlands

Tel: +31 (0)65 116 64 16

Mona de Boer

Mona de Boer

Partner, Data & Artificial Intelligence, PwC Netherlands

Tel: +31 (0)61 088 18 59

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