PwC & The Economist

Lives in motion

Bringing industry convergence to life

A woman in front of a red double-decker bus

PwC & Economist Enterprise

PwC, in collaboration with Economist Enterprise, presents a six-part series exploring how large-scale transformation is reshaping how we live, work and care - through a human-centric lens. The series covers six key domains: How we Move, Make, Build, Feed, Fuel and Power, and Care. 

By combining real-world examples with strategic insights, the series highlights the tangible impact of transformation. It connects boardroom decision-making and technological innovation with the everyday experiences of employees, consumers, families and communities. 

With trends such as artificial intelligence (AI), climate change and geopolitical developments accelerating disruption, value creation is moving beyond traditional sectors. This series examines where new growth opportunities are emerging and how organisations can position themselves to capture future value. 

What do these developments mean for your business? How can cross-sector collaboration and innovation help drive transformation, unlock sustainable growth and strengthen your competitive position in the years ahead? 

Explore the series

Identify your role in where value is shifting 

AI, climate change and geopolitical developments are transforming the global economy. We examine how value is shifting and what this means for your organisation. Explore how cross-sector collaboration can accelerate transformation, drive sustainable growth and unlock new opportunities. Gain insights into how your business can stay ahead and capture emerging value in the years to come.

PwC x Economist Enterprise

Lives in Motion: Where human stories meet industry shift. A six-part series that reveals how large-scale change enabled by technology is reshaping how we move, make, build, feed, power and fuel, and care.

Discuss one of these topics further with our experts?

Contact

Veronique Roos-Emonds
Veronique Roos-Emonds

Chair of the board of management, PwC Netherlands

As of 1 July 2026, Veronique will be Chair of the Board of Management of PwC Netherlands.

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