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The future of how we feed

PwC & Economist Enterprise

Human moments of problem‑solving, powered by technology, are triggering industry reconfiguration. Discover how technology, collaboration, and circular design are reinventing how we feed ourselves.

From housing pressure to the future of how we build

From surplus shelves to the future of how we feed

In France, a community‑level story shows how digital tools and smart policy are transforming surplus food into social, economic and environmental value benefiting students like Clara and reshaping how food systems work beyond the farm or supermarket. The story shows how regulation and technology are reshaping food systems, shifting feeding the world away from linear supply chains toward circular, data-driven models designed to reduce loss and emissions. As climate pressure and cost volatility grow, these platform-led approaches are becoming essential, connecting producers, retailers and consumers to build more resilient food systems at scale. 

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Why the future of food depends on cross‑sector collaboration 

It begins with people tackling practical challenges in everyday life. A baker in Paris sorting through unsold loaves at closing time. A student managing a limited budget by collecting a discounted meal via an app. What was once discarded is now identified, revalued, and redistributed almost instantly. In France, a combination of digital innovation and regulation is redefining food waste as a solvable systems issue, one that can be engineered out. Surplus is no longer seen as loss, but as an opportunity to create value. 

These types of innovations, ranging from AI-powered pricing models to redistribution platforms and precision farming technologies are no longer isolated experiments. They are scaling rapidly and fundamentally changing how food is produced, processed, and consumed. Stakeholders across the value chain including farmers, food producers, retailers, logistics companies, tech firms, health organisations, and investors are increasingly working together beyond traditional boundaries to tackle shared issues. The result is the emergence of more connected, data-driven, and resilient food systems. Progress is measured through reduced waste, greater adaptability to climate instability, and a stronger alignment with evolving consumer demands around health, affordability, and convenience. 

What this means for leaders 

The message is straightforward: feeding the world is no longer confined to a single industry. It has become a cross-sector ecosystem centred on a basic human need providing food in ways that are more efficient, inclusive, and sustainable. Those who take the lead will be organisations that look beyond their conventional position in the value chain and actively capture the opportunities that arise at the intersection of health, technology, sustainability, and partnerships.

Find out more on the future of how we feed ourselves

Contact

Milo Hartendorf
Milo Hartendorf

Global Client Partner / Industry Leader Consumer Markets, PwC Netherlands

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