Improvement scan leads to rigorous restructuring of wholesaler

Improvement scan leads to rigorous restructuring of wholesaler
  • Case Study
  • March 23, 2023

A fruit and vegetable wholesaler wanted an overall scan of its business so as to identify potential areas for improvement in its process. The war in Ukraine led to the wholesaler losing two important sales markets. Moreover, inflation and higher energy prices were putting pressure on the margins on some products.

Poor exchange of information

Our performance improvement specialists carried out the scan and concluded that there were some major underlying problems. It quickly became clear that management was unaware of this. The exchange of information between departments was poor, for instance, and different calculation methods and definitions of terms were being used.

No proper end-to-end process in place

There was clearly no proper end-to-end process in place, and no proper picture of the margins achieved on the various products. One of the company's main products, mangoes, turned out to be loss-making, for example. That was partly because the quality of the fruit supplied was unsatisfactory, but that wasn’t being communicated to the responsible departments, meaning that a large number of mangoes had to be thrown away.

Increased working capital

With a diverse team, we surveyed the entire structure of the organisation, from procurement to commerce, and selected the priorities that needed to be tackled first. In that way, we managed to increase the company's working capital.

Transformation of internal structure

By increasing product prices and ensuring that fewer mangoes ended up in the waste bins, we ensured that the wholesaler made it through the year in good financial shape. Despite inflation, the company has already achieved a ten-million-euro improvement.

The next step is to make the business viable for the long term. To do so, we are transforming the internal structure, making possible better communication, coordination, and governance.

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Remco van Daal

Remco van Daal

Partner, PwC Netherlands

Tel: +31 (0)61 001 80 15

Peter Wolterman

Peter Wolterman

Partner, PwC Netherlands

Tel: +31 (0)64 601 83 33

Jeroen van Kessel

Jeroen van Kessel

Partner, PwC Netherlands

Tel: +31 (0)62 241 65 81

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