Five critical factors for a successful Workiva implementation

Five critical factors for a successful Workiva implementation

The reporting landscape is changing rapidly. Take non-financial information, such as CO2 emissions or the gender balance within an organisation. This information has become increasingly important in recent years, both for companies and for users of annual reports. As a result, reporting has become more complex, with more data sources and more colleagues contributing to the reporting process. With this increased complexity, organisations also have a growing need for greater automation.

Workiva offers a solution to this: a platform built to streamline the reporting process by bringing text, data and documentation together in one place and connecting them with each other. This is useful both for the organisation and for its external auditors.

Five critical factors for a successful Workiva implementation

The alliance between PwC and Workiva combines the capabilities of the platform with PwC’s sector expertise. Automating and improving reporting processes had never been easier, you might say. Yet there is only one way for an alliance to find out whether that is really the case: by implementing the platform not only for clients, but also within its own organisation.

PwC had good reason to do so. Although the reporting process had been improved step by step over the years, the process PwC used itself was still labour-intensive and carried a risk of manual errors. The text was in Word, the data in Excel and the underlying documentation in a separate platform. A mistake could easily be made, because a change in one place had to be processed manually in another.

The recognition that further automation was needed, combined with the availability of a solution, led to the decision to implement the platform ourselves as well. Workiva was already being used by other firms in the PwC network and by a number of our clients.

What followed was a project that reinvented PwC’s reporting process. The project required us to let go of old habits, encouraged mutual curiosity between colleagues and called for collaboration. Our own journey to implement Workiva therefore yielded valuable lessons for the future; lessons that we can apply both internally and with clients.

The five most important lessons:

The reporting landscape involves many internal stakeholders: from the finance department to HR, and from sustainability colleagues to the writers of the text. Each has their own way of working and their own data sources, with many interdependencies. A common pitfall in such a complex environment is wanting to arrive at solutions too quickly. Taking a step back is usually better: take the time to understand what others need in order to make a successful contribution to the project. In this way, we built mutual understanding and trust. During the project, it became clear that the same way of working did not work for different data owners, and that a tailored approach was needed. This adjustment was made during the project and proved to be a positive outcome for everyone involved.

“Not invented by us” is a sentiment that can derail many change initiatives. It becomes a risk when one team has already devised the solution to a problem on behalf of everyone else. In PwC’s Workiva implementation, we took a different approach: project team members from different parts of the organisation actively contributed to developing components of the Workiva environment, such as the data structure. This approach strengthened ownership and understanding of how the platform had been built, which also makes it easier to improve the platform in the future.

The implementation of Workiva was not only a technical change; for many colleagues involved, it primarily meant a different way of working. Successfully implementing Workiva requires those involved to be willing to change, including colleagues who, at the start of the implementation project, saw little or no need for change. This aspect should not be underestimated.

Real, sustainable change requires a step-by-step approach. Rome was not built in a day, and the same applies to implementing Workiva. By not trying to present the entire implementation as a ready-made solution all at once, but instead introducing improvements step by step, the colleagues involved and their teams were able to learn, adapt and improve the platform along the way. At PwC, this step-by-step approach meant that more progress was made in the first year of implementation than had been expected in advance. We are proud of that, and it is already showing the first efficiency benefits.

Sometimes taking the plunge leads to new and surprising outcomes that had not yet been foreseen. Take the integration of a design solution into the platform. This solution was developed by the project team in collaboration with PwC’s marketing department. Simply by getting started, without having all the answers to countless questions in advance. With the right design already integrated into the platform, we are gaining further efficiency later in the reporting process.

The five most important lessons

In conclusion

The implementation of Workiva at PwC taught us important lessons; lessons that we can apply internally, but above all with our clients. The implementation also strengthened collaboration within the alliance with Workiva. By complementing the capabilities of the platform and PwC’s sector expertise with our own experience of a successful implementation, we will be able to serve our clients even better in the future. Keeping up with the rapidly changing reporting landscape depends on the willingness to innovate. PwC and Workiva would be pleased to help you with that.

Contact us

Miguel Brahim

Miguel Brahim

Partner, PwC Netherlands

Tel: +31 (0)62 005 12 68

Alexander Spek

Alexander Spek

Partner, PwC Netherlands

Tel: +31 (0)88 792 00 02