AI in action: HR

Transform HR with AI

Transform HR with AI

Reshape the future of HR with AI 

AI is not just changing how we work – it is transforming how we lead, grow, and connect. We help HR teams become architects of AI-powered organisations. Whether you want to optimise HR operations or drive AI adoption across your business, we are here to help you take the next step so you can power new possibilities.

Imagine HR to be predictive, personalised, and proactive

Imagine an HR function that is not just efficient, but predictive, personalised, and proactive. We help HR leaders use AI to elevate employee experience and build future-ready talent strategies. HR is not just a user of AI, it’s a driver of transformation. We support HR in leading the way, building trust, and scaling capability across the organisation.

What we deliver:

  • HR process augmentation: Automate repetitive tasks across HR administration, recruitment, and communications – boosting efficiency and freeing up time for strategic work.

  • Agentic capabilities: Use AI agents like the Employee Support Agent to handle everyday queries, improving employee experience and enabling HR teams to focus on what matters most.

  • Strategic workforce intelligence: Forecast future skills, model workforce scenarios, and align talent strategy with business goals – powered by AI.

  • Change enablement and capability building: Build trust and fluency across teams with tailored upskilling and strategies for responsible AI adoption.

  • Value measurement: We help HR teams define and track the value of AI initiatives – whether through time saved, cost reduced, employee satisfaction improved, or strategic alignment achieved. Our approach ensures AI delivers measurable impact. 

HR: the heartbeat of transformation

We believe, HR becomes the heartbeat of transformation – empowering people, enabling innovation, and shaping the future of work.

Contact

Marlene de Koning
Marlene de Koning

Director, PwC Netherlands

Other functions transformed by AI

Case studies

Real stories. Real results.

Follow us