How Dutch insurers are tackling banana skins

De Banana Skins Survey
  • 25 Nov 2025

As the insurance sector navigates an era of rapid technological change, the latest Banana Skins Survey reveals familiar yet evolving risks. For Dutch insurers, cybercrime, artificial intelligence, and technology top the list. They reflect global concerns, but there’s also a local angle.

The biennial survey, now in its tenth edition, asks insurance professionals worldwide to identify the biggest risks. ‘The term banana skins says it all,’ says Amanda Korver-Heins, Partner & Insurance leader at PwC Netherlands.  ‘It’s about the unexpected things you might slip on if you’re not careful. It's like a temperature check out of a risk point of view for 2025, what do they see as the most risk?’

The three biggest risks cited by the Dutch participants align with the global top three: cybercrime, followed by artificial intelligence and technology. ‘Cybercrime is again one of the highest rated risk in the industry,’ Korver notes. ‘It’s been on the radar for many years now. But what’s different this year is the way artificial intelligence is changing the nature of the threat.’

AI has risen from sixth place two years ago to second place this year. It has two sides: insurers see opportunities in using it within their own operations, but at the same time, cyber threats driven by AI are increasing rapidly. Cybercriminals are using AI – including generative AI capabilities - to automate and refine their attacks, this makes it easier for cybercriminals to execute an attack and makes them more sophisticated. 

Which is dangerous and can have potential consequences, like severe operational disruption, potential for large financial losses, and significant reputational damage. Data is the lifeblood of an insurance company,’ Korver explains. ‘If ransomware locks it up, they can’t price correctly, they can’t manage claims, and they can’t project trends. And then there’s the second-order effect — cyber incidents suffered by clients may lead to a wave of claims. That’s why this risk is so prominent.’

Risks are closely connected

With the rapid pace of technological change, AI continues to evolve — and with it come new risks. That’s really the ‘banana skin’ for insurers: managing these risks effectively demands a great deal of focus and resources. The top three risks are closely connected, though each has its own nuances.  

Korver: ‘When it comes to technology, many insurers still have to deal with legacy IT systems — older software and infrastructure that lag behind modern standards. Mergers between insurance companies often complicate matters, as they bring together different systems that are costly and time-consuming to integrate, increasing the risk of data loss. As a result, insurers often continue running outdated systems until new integration projects are completed. This makes maintaining proper security a challenge, as these systems are more vulnerable to breaches. Making strategic choices about what to prioritise is important. 

On top of that, as software solutions are increasingly outsourced to third parties and cloud providers, a new layer of risk emerges: insurers no longer have full control over where their data resides. On the upside, the use of generative AI in the IT delivery chain, especially in understanding and transforming legacy software, can strongly accelerate the transition to target technology. 

Curse and blessing

So for the insurance world, the rapid rise of AI seems to be both a curse and a blessing. AI’s rapid rise to second place — jumping from number six just two years ago — reflects both excitement and anxiety within the sector, Korver agrees. ‘Insurers are exploring how AI can help predict claims patterns or detect fraud more accurately. Yet many of these innovations fall under regulatory scrutiny. Models that influence pricing or claims decisions may be subject to regulatory scrutiny.’ 

‘That’s a key constraint,’ Korver explains. ‘The industry wants to innovate, but it must do so responsibly. Regulators are rightly asking: how do we make sure these models don’t hallucinate, discriminate or undermine fairness? It’s a balancing act between speed and governance.’ 

The cautious pace is partly cultural. ‘It’s a traditional sector,’ Korver says. ‘You see insurers looking at AI adoption carefully. The push is there, but it has to be consistent, accurate and compliant.’ 

Vloek en zegen

Change management

In the Dutch results, change management ranks fifth, slightly higher than in the global rankings. Toward the end of the report, the preparedness index shows that the Netherlands scores above the global average. This indicates that Dutch insurers feel that they are better prepared, and are more proactive in finding solutions than their global peers. Interestingly, the ‘anxiousness index’ in the barometer shows that Dutch insurers feel somewhat less anxious about these risks.

For Dutch insurers, Korver says, the awareness is high and the risk management frameworks are mature. ‘Dutch insurers take this seriously,’ she stresses. This likely reflects the fact that they recognize the importance of issues like change management and have already taken steps to address them.’

Climate Change

Besides the undeniable top three risks, it is notable that for Dutch insurers Climate Change has dropped from 1 to 6. But that doesn't mean this issue is actually less urgent, maybe also because of the Omnibus developments that it gets less attention, Korver explains. ‘I think it's important to see the different types of insurance companies that answered this; you need to pull them apart a little bit. Climate change is quite high on the agenda for insurance companies, especially P&C (property and casualty) (re)insurers — for example, when a flood destroys your house.’  

‘That makes sense, because climate change and the claims from adverse climate events have really escalated over the last two years. Two years back, it was still seen as a medium-term risk, but now it's at the forefront. The results don’t show that clearly, because for some parts of the insurance market, like life insurance, it’s a bit less relevant — they’re more affected by macroeconomic conditions and global events. So it looks like it’s slipping a bit, but that’s not really a fair way to look at it. 

Human Talent

In the Netherlands, with its tight labour market, it is not surprising that 'human talent' also scores high on the risk list. We have an aging population in the Netherlands. Human talent is a challenge in this environment because much of it requires technical, programming, and cybersecurity skills — and everyone is competing for the same people. It’s a classic war for talent.’ 

And the insurance world does not exactly have an advantage in terms of image, as also noted in the global report: ‘Insurance is not exactly the career one wakes up to get into after college.’ 

AI will also impact the workforce. ‘Many organizations are struggling with determining the impact of AI on the workforce - less young people or exactly the opposite? This uncertainty obviously is an increasing risk,’ Korver says.  

About the PwC Insurance Banana Skins Survey

The Insurance Banana Skins study, conducted every two years by PwC in partnership with the Centre for the Study of Financial Innovation, gauges the risk perceptions of insurance professionals worldwide. Respondents identify and rank the top emerging risks facing the sector, scoring each for both ‘anxiety’ (how worrying it is) and ‘preparedness’ (how well the industry is equipped to deal with it).

The 2025 edition gathered responses from nearly 700 participants across 42 countries, including 20 from the Netherlands — providing a uniquely local lens on global risk dynamics.

Insurance Banana Skins 2025

Contact us

Amanda Korver-Heins

Amanda Korver-Heins

Partner & Insurance leader, PwC Netherlands

Tel: +31 (0)62 266 17 54

Follow us