Transactions that move the retail, consumer and leisure industries

Consumer Markets M&A Deals newsletter February 2026

PwC Consumer Markets M&A Deals Newsletter February 2026
  • 12 Mar 2026

Companies are still operating in an uncertain world, shaped by geopolitical instability and rapid technological advancements. Understandably, this is a major concern for CEOs, but it also creates opportunities.

Our 29th Global CEO Survey, conducted among 4,454 CEOs worldwide, reveals that companies with a solid foundation for AI adoption and innovation, and the trust of their stakeholders, are performing relatively better than organisations that pay less attention to these matters or fail to act. Mergers and acquisitions can help lay this foundation.

Although the outlook for 2026 is positive, the year started off relatively quietly. In January, there were a total of 48 deals, a drop of 68 deals compared to last year. Some notable transactions include:

  • The acquisition of Van Loon Group by Van Rooi Meat BV
  • Drogist.nl was acquired by Plein.nl BV
  • Alpha Foods BV was acquired by Vision Healthcare NV

The most active sectors in terms of deal numbers in January were ‘health & wellness’, online marketplaces, and ‘specialty retail’, each with five transactions. The most notable were:

  • The acquisition of Alpha Foods BV by Vision Healthcare NV
  • FitzWalter Capital Ltd’s acquisition of Auction Technology Group plc
  • EP Group AS and J&T Capital Partners’ acquisition of Fnac Darty SA

Read more in the February edition of our newsletter

(PDF of 2.8MB)

Contact us

Wilmer Kloosterziel

Wilmer Kloosterziel

Partner, PwC Netherlands

Tel: +31 (0)61 386 40 62

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