Transactions that move the retail, consumer and leisure industries

Consumer Markets M&A Deals newsletter April 2026

PwC Consumer Markets M&A Deals Newsletter April 2026
  • 12 May 2026

While lower ECB rates and abundant PE capital had set the stage for a more active 2026, uncertainty has quickly taken over. The Iran conflict and Hormuz Strait blockade have sent energy and transport costs surging, compounded by sweeping US tariffs and the prospect of EU retaliatory measures.

With Eurozone inflation trending upward again, consumer margins are under pressure across the board. The impact is visible: EMEA deal volume dropped from 338 in Q1 2025 to 254 in Q1 2026, a 25 per cent decline.

Deal activity is likely to remain subdued as financing conditions tighten and sellers delay processes. Though prolonged margin pressure may drive carve-outs of not-core businesses, creating opportunities for well-positioned buyers.

Deal activity in March involved 123 deals in total: that’s an increase of twelve deals year on year. A couple of the notable ones are:

  • The acquisition of Unilever plc (Food business) by McCormick & Co Inc.
  • Chocolatemakers being acquired by Hands Off BV.
  • Dawn Food Products Inc being acquired by Puratos Group NV.

The most active sector (in number of deals) in March was Accommodation with 21 deals, as shown by

  • Grupo de Empresas Matutes acquiring BLESS Hotel Ibiza, TRS Ibiza Hotel, and Grand Palladium Sicilia Resort & Spa (75 per cent stake),
  • Plaza London Waterloo being acquired by PPHE Hotel Group Ltd, and
  • NORDESTE Properties SOCIMI SA acquiring Melia Bilbao Hotel.

Several potential acquisitions and exits are also being explored. To name a few:

  • Belgian company House of Coffee plans to pursue further acquisitions of Benelux peers
  • Dutch private equity firm Capital A is exploring the sale of Netherlands-based menswear company Mr Marvis

Read more in the April edition of our newsletter

(PDF of 2.89MB)

Contact us

Wilmer Kloosterziel

Wilmer Kloosterziel

Partner, PwC Netherlands

Tel: +31 (0)61 386 40 62

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