Since 2012, PwC has traditionally sailed in the Pride Amsterdam Canal Parade on the first Saturday of August. Together with 79 other boats (from companies, governments and various interest groups), we show society that we stand for LGBTIQ+ inclusion and that we celebrate this. PwC does this based on the belief that you should always be able to be yourself at work. This year our theme is: Together we Shine.
PwC strives to achieve an inclusive culture in which we embrace diversity. Inclusive means that everyone feels involved and valued – not in spite of but thanks to their differences. So that everyone can shine at work. This message is in line with the Pride 2024 theme #together.’
Over 100 (international) colleagues proudly promote this message on the all-electric boat.
Sustainable sailing
PwC has committed to Net Zero by 2030. Net Zero means not adding new emissions to the atmosphere. For PwC this comes down to reducing our absolute emissions as much as possible, but by at least fifty percent and offsetting any remaining emissions. Combined, our emissions would then be Net Zero. That is why this year our boat is completely electric. The necessary electricity on the boat, for example for the music, is produced by a battery instead of a diesel generator.
Shine with Pride
Today and every day
We take pride into taking action for LGBT+ inclusion
This spring we launched our global LGBT+inclusion Strategy. Fostering a space where LGBT+ solvers can shine
- Pride 2024
- Pride 2023
- Pride 2022
- Pride 2019
- Pride 2018
- Pride 2017
- Pride 2016
Pride 2024
0:33
Amsterdam pride aftermovie 2024
Pride 2023
Our theme in 2023 was ‘Be included and shine’. In this year we celebrated our the fifteenth anniversary of our internal LHBTIQ+network Shine. The message of our boat was in line with the Pride 2023 theme #youreincluded.’ That year was the eleventh time that we participated, six times with our own PwC boat.
0:02:13
Aftermovie 2023
Pride 2022
Our theme in 2022 was 'Be yourself and embrace (gender) inclusion'. PwC strives for an inclusive culture in which we embrace diversity. Inclusion means that everyone feels included and valued – not in spite of but because of the differences.
0:02:42
Aftermovie 2022
Pride 2019
In 2019 PwC had its own company boat for the fourth time. The theme of 2019 was Suit Yourself. See how we embraced diversity during the Canal Parade 2019 in Amsterdam.
PwC was official sponsor of the Pride Amsterdam.
0:03:55
Aftermovie 2019
Pride 2018
A large group of colleagues showed their pride and supported for our message on diversity: be yourself at work & shine. That was our theme of 2018.
PwC was official sponsor of the Pride Amsterdam.
0:01:58
Aftermovie 2018
Pride 2017
In 2017 together with our German colleagues, we celebrated the theme: I can be myself @work. Photographs of a diverse mix of colleagues who convey this theme can be seen on a banner that covers the sides of our boat.
PwC was official sponsor of the Pride Amsterdam.
0:02:46
Aftermovie 2017
Pride 2016
In 2016 PwC had its own company boat for the first time. Join our Moments that Matter. See how we embraced diversity during the Canal Parade 2016 in Amsterdam.
PwC was official sponsor of the Pride Amsterdam.
0:02:59
Aftermovie 2016
Related content
Contact us
Follow us
