European Snacking Market

Key findings

Snacking market is hungry for more growth

  • The PwC Europe R&C Deals team has analysed the European snacking market by looking at market growth, consumer habits, channel shifts and trends in this segment. We have tapped into our Deals experience in this segment, talked to industry experts, consulted market research and conducted store visits at retailers.
  • We see a market that is showing healthy growth and that is changing rapidly. Consumer habits are continuously evolving, people are increasingly conscious and looking for different products and are consuming and buying snacks differently. Producers have to adapt to this by introducing new innovations, both in product, packaging and distribution. Blurring channels are changing the playing field.
  • We forecast continuing high levels of deal activity in this space – please do reach out to us if you want to find out more.

    Please see below for a few findings

Shelf space and product split amongst comparable stores differ between countries

  the Netherlands Italy Germany
Total shelf space (in m) 174m 207m 157m

Sports nutrition

-

-

-

Fruit snacks

-

-

1%

Nuts, seeds & trail mixes

15%

4%

7%

Popcorn

-

1%

1%

Snack bars

4%

-

6%

Other savoury snacks

2%

5%

5%

Savoury biscuits

3%

-

6%

Potato chips

10%

13%

9%

Sweet biscuits

28%

65%

26%

Sugar confectionery

14%

-

8%

Pastries

0%

-

6%

Cakes

0%

1%

2%

Chocolate confectionery

24%

10%

24%

Contact us

Wilmer Kloosterziel

Leader R&C Deals, PwC Netherlands

Tel: +31 (0)88 792 38 17

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