Transactions that move the retail, consumer and leisure industries

PwC Consumer Markets M&A Deals newsletter October 2026

Transactions that move the retail, consumer and leisure industries
  • 09 Nov 2026

In the final quarter of 2026, M&A activity is picking up pace. There were 107 consumer markets deals in September, five more than in the same month last year.

Capital continues to favour resilient businesses with category strength, scale and a credible value creation story. Assets without a clear strategic rationale face longer timelines and greater buyer scrutiny.

However, closing the deal is only half the story. Only about one in three acquirers fully meet their deal objectives. Those that do tend to make critical decisions well before Day One.

Deal activity in September involved 107 deals in total. Some notable transactions include:

  • The acquisition of Hain Celestial Group Inc by AURELIUS Management SE
  • The acquisition of Boohoo Group plc by Associated British Foods plc; Primark Stores Ltd
  • The acquisition of Online Giveaway Guys Ltd by Winvia Entertainment plc

The most active sector by number of deals in September was accommodation with 13 deals. Some examples include:

  • The acquisition of the Novotel Freiburg am Konzerthaus by IREMIS S.à r.l.
  • The acquisition of Seal Bay Resort by Haven Leisure Ltd
  • The acquisition of Hotel de la Poste by Alberto Vacchi

Several potential acquisitions and exits are also being explored. Examples include:

  • KKR-backed Refresco is talking to banks as its owners consider exit options for the Netherlands-based independent beverage solutions provider.
  • Dutch brewer Heineken wants to increase its stake in domestic hard seltzer producer Stëlz to a majority stake.
  • Continuum Attractions, a UK-based owner of visitor attractions, is looking for acquisitions that complement its portfolio.

Read more in the October edition of our monthly newsletter.

(PDF of 2.88MB)

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Wilmer Kloosterziel

Wilmer Kloosterziel

Partner, PwC Netherlands

Tel: +31 (0)61 386 40 62

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