Transactions that move the retail, consumer and leisure industries

PwC Consumer Markets M&A Deals newsletter July 2026

Transactions that move the retail, consumer and leisure industries
  • 10 Aug 2026

Consumers today are not spending less; they are actively shifting their spending towards what truly matters to them: transparency, seamless experiences and value that goes beyond price alone. Companies that interpret this as a simple decline in demand are missing the real story. 

Investors see this too. Deal activity is increasingly driven by capabilities, with a focus on digital, data and direct consumer access rather than scale alone. Divestments are also proving to be strategic. Companies are disposing of outdated assets to finance the reinvention of their business models. The winners are the companies that are reconfiguring their portfolios around where consumer value is actually moving, not where it used to be. 

Deal activity in June included a total of 105 deals. Deal volumes remained largely stable on an annual basis. Some notable examples include:

  • Ultima Furniture Systems Ltd is being acquired by Howden Joinery Group plc,
  • the acquisition of Ramsdens Holdings plc by FirstCash Holdings Inc,
  • Dao by Dorsett Hornsey Hotel is being acquired by AMTD Group and LR Capital Management (Cayman) Ltd. 

The most active sectors in June, measured by number of deals, were accommodation and specialty retail, with ten deals each. Examples of these include:

  • Pierre & Vacances SA is being acquired by Mubadala Capital,
  • Vienna Park Hyatt is being acquired by JR Investment GmbH, and
  • Ramsdens Holdings plc is being acquired by FirstCash Holdings Inc. 

Various potential acquisitions and exits are also being explored. Some examples: 

  • Dutch firm NewPort Capital plans to further expand its newly established WOW Food Group platform through acquisitions,
  • British company NEOM Wellbeing, active in home and body wellness, is being prepared for a sale,
  • Unilever continues to focus on complementary acquisitions in beauty and personal care, primarily in the US and India. 

Read more in the July edition of our monthly newsletter.

(PDF of 2.89MB)

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Wilmer Kloosterziel

Wilmer Kloosterziel

Partner, PwC Netherlands

Tel: +31 (0)61 386 40 62

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