Sports Business Advisory

The sports industry is undergoing structural change. Streaming is fragmenting media rights and reshaping distribution. Fans expect more personalised, better-value experiences, and sponsors demand transparent, measurable returns. Private capital is fueling consolidation, while new formats and women’s sports unlock new pockets of growth. Megaevents put cities and federations under a global spotlight, venues must be smarter and more sustainable, and cyber, integrity, and compliance risks are rising across markets. In this context, leaders need clear choices, faster execution, and confidence in outcomes.

We partner with teams, leagues, federations, venues, investors, and rights holders to turn disruption into competitive advantage. We design and deliver commercial strategies (media, sponsorship), support transactions and capital projects with rigorous due diligence and project management, reimagine operating models and workforces, embed technology and digital transformation, and strengthen risk, integrity, and cybersecurity. 

Drawing on playbooks from media, technology, consumer, and public sector, our cross-sector specialists drive measurable impact – from the boardroom to the stadium. Whether you’re preparing for a bid, a season, or a transformation, we partner with you to grow value, so you can win more often.

How we can help

Our multidisciplinary team has a broad array of skills that help you address your business challenges in a wide variety of contexts. With in-depth knowledge of the market and hands-on experience either consulting or working for teams, leagues, international federations, mega-events, our specialists harness a cross-service (advisory, assurance and tax) and independent approach to add value to your business.

Get in contact with us

Realise greater value in deals and investments

We work with our Deals team to offer M&A advisory services to both targets and acquirers in the sports and entertainment industry. We help you professionally harness the specific benefits of an investment in sports properties by finding attractive targets, developing the right pre-deal strategy, identifying issues and negotiation sticking points, conducting thorough (commercial, financial, tax or other) due diligence and making adjustments that support post-deal synergies and improvements.

Harness data and technology to generate insights and inform strategy

Our team of data experts helps you understand the nuances of your organisation – which data to use, when and why – as well as leverage new technologies such as GenAI and machine learning. With cross-sector expertise and powerful technology relationships, we’ll help you commercialise that data. Enable profitable growth. Set you apart from competitors. Make smarter decisions. Engage fans better across all global markets.

Feel confident to bid for and organise major sporting events

We advise you if you're bidding for or organising a major international sporting event and provide assistance with financial feasibility, budgeting, project planning, project management, organisational structure, and economic impact studies. Our goal is to help you deliver successful events despite growing complexity, capital investment, and personnel challenges, as well as the increased scrutiny of legacy and sustainability issues.

Get the most out of your Stadium / venue

We enable stadiums and venues to compete and thrive as year-round, mixed-use destinations. Our end-to-end advisory spans the full lifecycle – feasibility and demand studies, funding strategy and due diligence, through to digital transformation and smart stadia design – elevating fan experience, operational efficiency, and commercial performance.

Transform your operating model and empower your workforce

Transforming the structure or focus of your organisation in the right way requires a partner who sees the whole picture. We bring together industry, business, strategy, talent, HR, data analytics and technology to help you transform from the top down. And not just the functional elements of your organisation, but the culture, workforce and leadership, too.

Address potential risks and (cyber) threats head-on

The goal is to help you meet the challenge of waning trust in sporting bodies and technological advances that are altering your business environment. We do this by improving your governance, assessing the risks you’re facing, innovating, and embracing change. Our team of Cybersecurity and risk experts assess, implement and operate the flexible cybersecurity and risk management solutions you need to address the wide range of potential threats sports organisations face today.